Senior Key Accounts Manager - Modern Trade Growth

FrieslandCampina group; Makati; Sur place; PHP 900 000 - 1 300 000; Plein temps

Résumé du poste

FrieslandCampina group in the Philippines invites a seasoned Key Account Manager to lead the Puregold modern trade partnership, driving sales growth, category development, and profitable execution across Alaska Milk Corporation's portfolio.

You will own the Puregold account, coordinate with cross-functional teams, develop annual plans, negotiate terms, and deliver business reviews that accelerate growth in a fast-paced FMCG environment.

Qualifications

• Bachelor’s degree or equivalent in business, marketing, or economics.
• Minimum 5 years of Key Account Management or modern trade sales experience.
• Proven track record with major retail accounts (Puregold, SM, Robinsons, etc.).
• Strong commercial acumen in planning, forecasting, and trade investments.
• Excellent negotiation and relationship management skills.
• Ability to analyze sales, market, and financial data to drive decisions.
• Excellent communication, presentation, and stakeholder management skills.
• Strong project management and execution capabilities.
• Proficiency in Excel and PowerPoint.

Responsabilités

• Develop and execute annual account plans aligned with company and customer objectives.
• Deliver sales, market share, volume, and profitability targets for the Puregold account.
• Identify growth opportunities through assortment expansion, promotions, and category initiatives.
• Serve as the primary contact for Puregold and maintain strong customer relationships.
• Lead Joint Business Planning (JBP) discussions and align on growth initiatives.
• Negotiate commercial agreements, promotional programs, and trading terms.
• Partner with Category Management and Marketing to develop customer-centric solutions.
• Analyze shopper, category, and customer data to identify opportunities.
• Ensure optimal assortment, pricing, promotions, and shelf presence across stores.
• Collaborate with Supply Chain, Customer Service, Marketing, and Finance for flawless execution.
• Monitor promotional performance, inventory availability, and service levels.
• Resolve operational issues and drive continuous improvement.

Connaissances

Key Account Management

Modern Trade Sales

Customer Development

Negotiation

Relationship Management

Data Analysis

Communication

Presentation

Project Management

Formation

Bachelor's degree in Business Administration, Marketing, Economics, or a related field

Outils

Microsoft Excel

Microsoft PowerPoint

Description du poste

FrieslandCampina group in the Philippines invites a seasoned Key Account Manager to lead the Puregold modern trade partnership, driving sales growth, category development, and profitable execution across Alaska Milk Corporation's portfolio.

You will own the Puregold account, coordinate with cross-functional teams, develop annual plans, negotiate terms, and deliver business reviews that accelerate growth in a fast-paced FMCG environment.