Key Account Lead

Baskit; Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Baskit in the Philippines is seeking a seasoned Key Account Manager to lead Modern Trade partnerships. You will own end-to-end MT accounts, drive revenue growth, negotiate plans, and coordinate cross-functional teams to execute annual and quarterly business plans.

The role focuses on building relationships with major retailers like SM Group, Puregold, 7-Eleven, Mercury Drug, and other chains, while developing new MT opportunities and ensuring P&L ownership and execution excellence.

Qualifications

• At least 10 years of relevant experience in Modern Trade, key account management, commercial sales, or business development.
• Strong experience with consumer goods distribution, FMCG, or retailers.
• Proven track record in revenue growth and new account acquisition.
• Experience managing National and Local Modern Trade accounts in the Philippines.
• Demonstrated ability to negotiate plans and manage P&L.
• Experience leading and developing a team of key account professionals.

Responsibilities

• Develop and negotiate plans that build shared value for shoppers, customers, and Baskit while growing long-term partnerships.
• Prepare and manage yearly and quarterly budget/business plans and P&L; strategically build customer collaborations.
• Execute and monitor marketing program implementations and ensure alignment with agreements to hit sales targets.
• Build relationships with National and Local Modern Trade accounts; implement strategies in major retailers.
• Monitor brand distribution and manage administration related to program execution.
• Provide problem solving on issues arising during program implementation in MT/LMT accounts.
• Own end-to-end performance of assigned MT accounts (sales, margin, execution, relationships).
• Build a pipeline of new LMTI/MT accounts and onboard 3-4 monthly.

Skills

Key account management

Commercial sales

Business development

Revenue growth

P&L ownership

Team leadership

Negotiation

Relationship building

Job description

Job Description:

• Developing and negotiating plans which build shared value for our shoppers, customers, and company as well as maintaining and growing a long-term partnership with key accounts.
• Preparing and managing yearly and quarterly budget/business plans/P&L as well as strategically building customer collaborative partnership and contribute to joint business plans.
• Execute and monitor marketing program implementation as well as ensure all elements of agreement are executed as planned in order to achieve sales target volume and awareness, also evaluate or ensure marketing program effectiveness.
• Develop excellent working relationship with the customers National Modern Trade Account/Local Modern Trade Account and responsible for ensuring the implementation of the strategy/program that has been compiled to run in accordance with the provisions. Key accounts include the SM Group, Puregold Group of Companies, 7Eleven, Mercury Drug Store, among other major retailers and specialty stores.
• Monitoring brand distribution and responsible for ensuring that all the administration related to execution of the program has been in accordance with provisions.
• Provide problem solving on issues arising during the implementation of the program in National Modern Trade Account/Local Modern Trade Account.
• Own end-to-end performance of assigned MT accounts such as sales, margin, execution quality, relationship, etc.
• Build a great pipeline of new LMTI/MT and onboard 3-4 every month.

Minimum Qualifications

• At least 10 years of relevant experience in Modern Trade, key account management, commercial sales, or business development.
• Strong experience working for a consumer goods distribution company, FMCG organization, or a business serving major retail chains.
• Demonstrated experience managing National Modern Trade and Local Modern Trade accounts in the Philippines.
• Proven track record in revenue growth, new account acquisition, commercial negotiations, and P&L ownership.
• Experience leading, coaching, and developing a team of key account professionals.
• Established relationships with major Philippine retailers, including the SM Group, Puregold, 7-Eleven, Mercury Drug, and other relevant retail chains.

Requirements