District Business Development Manager

Century Pacific Food, Inc.; Pasig; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Century Pacific Food, Inc. is seeking a Modern Trade District Business Development Manager to lead commercial growth across a defined district.

You will manage a team of BDMs and KA specialists, drive volume, revenue, and distribution targets, and ensure in-store execution with Trade Marketing and Operations. You will develop JBPs with major modern trade accounts, negotiate terms and promotions, and collaborate across functions to implement national and district initiatives, while tracking KPIs

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 5–8 years FMCG sales, modern trade account management, or regional sales leadership.
• Demonstrates leadership in managing key accounts or regional portfolios.
• Strong commercial acumen, negotiation, and planning skills.
• Proficient in sales analytics tools (Power BI, Nielsen, SAP, Excel).
• Excellent interpersonal and stakeholder management skills.

Responsibilities

• Oversee modern trade account performance across the district and drive growth.
• Lead development and execution of JBPs at district level aligned with national priorities.
• Deliver sales volume, revenue, and profitability targets across the district.
• Monitor performance, forecasts, and address gaps with data-driven actions.

Skills

Leadership

Negotiation

Planning

Stakeholder management

Sales analytics

Education

Bachelor’s degree in Business Administration

Tools

Power BI

Nielsen

SAP

Excel

Job description

The Modern Trade District Business Development Manager (MT DBDM) is responsible for leading the commercial growth of assigned modern trade accounts across a defined geographic district or cluster. This role manages a team of Business Development Managers and/or Key Account Specialists, ensuring the delivery of volume, revenue, distribution, and in-store execution targets. The MT DBDM builds strategic customer partnerships, drives commercial excellence, and leads district-wide execution of national and channel-specific initiatives in coordination with Trade Marketing and Operations teams.

Responsibilities:

• Oversee business performance across a portfolio of modern trade accounts within the district (e.g., SM, Robinsons, Puregold, drugstores, e-commerce hubs).
• Lead the development and execution of customer Joint Business Plans (JBPs) at district level, ensuring alignment with national priorities.
• Deliver sales volume, revenue, and profitability targets across the assigned district.
• Monitor trading performance, manage account forecasts, and address performance gaps through data-driven actions.

3. Team Leadership and Capability Building

• Lead and develop a team of Modern Trade Business Development Managers and/or Account Executives.
• Conduct regular performance reviews, field coaching, and capability-building sessions to uplift team competency and engagement.

4. Customer Development and Negotiation

• Build and maintain strong partnerships with key decision-makers in modern trade accounts within the territory.
• Negotiate trading terms, promo support, visibility, and customized customer programs in collaboration with the national accounts team.
• Ensure on-ground execution of planograms, promotions, must-carry SKUs, and secondary displays through close coordination with Merchandising and Operations.
• Track compliance and execution KPIs across branches and provide guidance for improvement.

6. Cross-Functional Collaboration

• Partner with Trade Marketing, Category, Finance, and Supply Chain teams to execute go-to-market strategies, NPD launches, and stock management at the district level.
• Provide inputs into national strategy based on regional learnings and local execution feedback.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field
• Has 5-8 years of experience in FMCG sales, modern trade account management, or regional sales leadership
• Demonstrates leadership in managing key accounts or regional portfolios
• Strong commercial acumen, negotiation, and planning skills
• Proficient in sales analytics tools (e.g., Power BI, Nielsen, SAP, Excel)
• Excellent interpersonal and stakeholder management skills