Junior Digital Strategist

Gobo Creative; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Gobo Creative in Makati is seeking a Digital Strategist to turn consumer insights and platform behavior into clear strategic recommendations for content and creative development.

Collaborate with the Strategy Lead to craft social and digital strategies, playbooks and campaigns while monitoring trends and performance across brands.

Qualifications

• 2–3 years of experience in digital strategy or related roles.
• Experience with retail, health, beauty and wellness brands is a plus.
• Strong understanding of TikTok, META and emerging social platforms.
• Strong research and analytical skills; ability to turn data into recommendations.
• Familiarity with social listening, analytics and research tools.

Responsibilities

• Develop social and digital strategies based on client objectives, audience insights, category context and platform behavior.
• Support the development of campaign strategies, always-on content strategies, social playbooks and other strategic frameworks.
• Monitor social conversations, consumer behavior, platform trends and relevant cultural moments across assigned brands and categories.
• Help define the role of each social platform within the brand's overall content ecosystem.
• Review social and campaign performance to understand what worked, what did not and why.
• Turn performance data into clear learnings and recommendations for succeeding content and campaigns.
• Present research, insights and strategic recommendations clearly to internal teams and clients.

Skills

Digital strategy

Social media strategy

Analytics

Research to insight

Social listening tools

Job description

The Digital Strategist is responsible for developing social and digital strategies based on consumer insights, platform behavior, trends and performance. Working closely with the Strategy Lead, the role turns research and data into clear strategic recommendations that guide content and creative development.

Key Responsibilities

• Develop social and digital strategies based on client objectives, audience insights, category context and platform behavior.
• Support the development of campaign strategies, always-on content strategies, social playbooks and other strategic frameworks.
• Monitor social conversations, consumer behavior, platform trends and relevant cultural moments across assigned brands and categories.
• Help define the role of each social platform within the brand's overall content ecosystem.
• Review social and campaign performance to understand what worked, what did not and why.
• Turn performance data into clear learnings and recommendations for succeeding content and campaigns.
• Present research, insights and strategic recommendations clearly to internal teams and clients.

Qualifications

• 2–3 years of experience in digital strategy, social media strategy, communications planning, brand strategy or a related role, preferably within an agency environment.
• Experience working on retail, health, beauty and wellness brands is a plus.
• Strong understanding of TikTok, META and emerging social platforms and behaviors.
• Strong research and analytical skills, with the ability to turn information and data into clear recommendations.
• Familiarity with social listening, analytics and research tools.