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Job summary
A leading consultancy firm is seeking a Social Media Strategist in Metro Manila, Philippines. The successful candidate will develop and execute data-driven social media strategies across platforms like Facebook and Instagram. Responsibilities include content creation, performance analysis, and collaboration with marketing teams. Ideal candidates will possess strong graphic design skills and a proficiency in tools like Adobe Photoshop. This role offers exciting opportunities within a dynamic work environment.
Qualifications
Proficient in Adobe Photoshop; experience with Illustrator or Canva is a plus.
Ability to write engaging and brand-aligned captions and headlines.
Strong understanding of social media algorithms and trends.
Responsibilities
Plan and implement effective, data-driven social media strategies.
Create engaging posts and visual content.
Build and manage monthly content calendars and schedule posts.
Track metrics and optimize strategies based on performance data.
Collaborate with marketing and creative teams.
Skills
Strategic Thinking
Graphic Design
Content Writing
Social Media Expertise
Analytics & Tools
Tools
Adobe Photoshop
Meta Business Suite
Hootsuite
Job description
Job Responsibilities:
1. Develop & Execute Strategy: Plan and implement effective, data-driven social media strategies aligned with business goals and trends across platforms like Facebook, Instagram, TikTok, X, and Youtube.
2. Content Creation & Design: Create engaging posts, captions, and visual content using Adobe Photoshop; must have strong design skills and a good eye for aesthetics.
3. Content Planning & Scheduling: Build and manage monthly content calendars; schedule posts using tools like Meta Business Suite, Hootsuite, or similar platforms.
4. Performance Analysis: Track metrics such as reach, engagement, and conversions using analytics tools; generate reports and optimize strategies based on performance data.
5. Collaboration: Work with marketing, creative, and paid media teams to ensure cohesive messaging across campaigns, and stay updated with the latest platform updates and best practices.
Job Requirements:
1. Strategic Thinking: Ability to develop and execute results-driven social media strategies tailored to different platforms and audiences.
2. Graphic Design: Proficient in Adobe Photoshop (bonus if experienced with Illustrator or Canva); strong sense of visual branding and layout.
3. Content Writing: Skilled in writing clear, engaging, and brand-aligned captions, headlines, and CTAs.
4. Social Media Expertise: In-depth knowledge of platform algorithms, trends, and best practices across Facebook, Instagram, TikTok, X, and Youtube.
5. Analytics & Tools: Experience with content scheduling and analytics platforms (e.g., Meta Business Suite, Hootsuite, or other similar platforms).