Social Media Buyer

ZigZag Philippines; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

ZigZag Philippines is seeking a Social Buyer to lead media buying and optimization across Meta and TikTok, turning data into actionable insights for campaigns.

You will collaborate with international teams, manage budgets, and mentor new hires, leveraging Pixis AI and advanced platform tools to maximize performance across multiple time zones.

Must have 5+ years in digital marketing, with exposure to SEM/SEO and programmatic buying, and hold relevant certifications.

Qualifications

• At least 5 years of experience in digital marketing including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desk buying and execution.
• AdWords Certification, YouTube Certification, or Facebook Certification is a plus.
• Thorough understanding of the digital advertising space, including marketplace trends and DMPs.
• Strong data analytics skills with ability to extract insights from complex data sets.
• Proactive in testing innovative buying techniques and exploring opportunities.
• Ability to manage multiple campaigns across U.S. time zones, platforms, and ad formats.
• Advanced Excel knowledge including calculations, pivot tables, and graphs.
• Strong interpersonal and communication skills across in-person, phone, and virtual.
• Proactive in identifying issues and devising effective solutions.
• BA/BS degree in Marketing or Business Administration is required.

Responsibilities

• Develop and implement media buying strategies on Meta and TikTok to hit KPI goals.
• Manage and allocate budgets across platforms.
• Ensure timely delivery of budgets and units per client agreements.
• Monitor margins and maximize profitability.
• Assist account management in analyzing data and crafting client narratives.
• Collaborate on RFPs, briefs, planning and pricing strategies.
• Coordinate with international teams to align processes.
• Use Pixis and other tools for hyper-experimentation and cross-platform optimization.
• Assist in interviewing and training new hires.

Skills

Digital marketing

Data analytics

Campaign management

Excel

Communication

Cross-functional collaboration

Education

BA/BS degree in Marketing, Business Administration, or related field

Tools

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

Pixis

Job description

About the role

The Social Buyer is pivotal in the seamless execution of digital campaigns across primary social platforms like Meta and TikTok, as well as emerging platforms. They are responsible for the setup, monitoring, and optimization of campaigns to ensure performance expectations are met. This role requires a proactive approach to identifying and resolving potential issues, implementing innovative solutions, and leveraging advanced platform management tools and AI for strategic experimentation and optimization. The Social Buyer also plays a critical role in turning data into actionable insights, assisting account management in crafting data-driven narratives that enhance client engagement and satisfaction.

Key responsibilities

• Develop and implement media buying strategies that align with the company's GTM strategy, focusing primarily on Meta and TikTok, optimizing spend to achieve KPI goals

• Manage and allocate budgets effectively across platforms, ensuring optimal spend while meeting campaign objectives

• Ensure the complete and timely delivery of campaign budgets and units as per client agreements and campaign plans

• Closely monitor and manage financial margins to ensure profitability, and implement strategies to maximize margins

• Assist the account management team in analyzing and reporting campaign data, and help develop reports that narrate a compelling story for clients

• Work closely with account management on RFPs, campaign briefs, planning, and pricing strategies

• Collaborate with international teams to align processes and ensure client expectations are met

• Utilize advanced platform management technologies and AI tools like Pixis for hyper-experimentation and cross-platform optimization

• Assist in the hiring process by participating in interviews and candidate selection, and develop/execute training programs for new hires

About you

• At least 5 years of experience in digital marketing, including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desk buying and execution

• AdWords, YouTube, and/or Facebook certifications are a significant advantage

• Thorough understanding of the digital advertising space, including marketplace trends, third-party research partners, and Data Management Platforms (DMPs)

• Strong aptitude for data and analytics with a keen eye for extracting meaningful insights from complex data sets

• Demonstrated initiative and a proactive approach to testing innovative buying techniques and exploring new opportunities

• Ability to manage and prioritize multiple campaigns across various U.S. time zones, platforms, and ad formats efficiently

• Advanced knowledge of Excel, including calculations, pivot tables, and graph creation

• Strong interpersonal skills for effective communication in-person, on the phone, and via virtual platforms

• Proactive in identifying issues and devising effective solutions before they

• BA/BS degree in Marketing, Business Administration, or a related field is required