Social Media Leader

Good Sale Tech Co., Inc.; Makati; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

Good Sale Tech Co., Inc. is seeking a seasoned Social Media Lead to drive brand strategy across TikTok, Instagram, Facebook, Threads, and other platforms.

You will oversee the content team, maintain brand voice, and ensure content supports traffic, conversions, and sales. You will guide ideation, production, publishing, and performance analysis, coordinating with Brand, Influencer, E-commerce, and Creative teams to optimize campaigns and share insights.

Qualifications

• 3-5+ years in Social Media or related field.
• 1-2 years leading a content/social media team.
• Strong understanding of TikTok and Instagram.
• Ability to translate data into actionable content strategies.

Responsibilities

• Develop and execute the overall social media strategy across TikTok, Instagram, Facebook, Threads, and other relevant platforms.
• Build and maintain content pillars, brand voice, content formats, and monthly content direction.
• Lead the full content process from ideation, briefing, production, review, publishing, performance analysis, and optimization.
• Manage and coach the Social Media team, including content creators and social media officers.
• Ensure content is delivered and published on schedule with strong quality control.
• Lead content ideation based on trends, audience behavior, and market insights.
• Review scripts, hooks, storytelling, editing, captions, CTAs, and overall content quality before publishing.
• Monitor and analyze key social media metrics and identify winning formats.

Skills

Social media strategy

Content marketing

Digital marketing

Team leadership

Content analytics

Creative judgment

Project management

Filipino culture awareness

Communication

Tools

TikTok Analytics

Meta Business Suite/Insights

Spreadsheets

Dashboards

Job description

About the role

This role will lead the brand's social media strategy, content direction, and day-to-day execution across TikTok, Instagram, Facebook, Threads, and other relevant platforms. You will be responsible for building a strong and consistent social media presence, leading the content team, and ensuring that content is creative, engaging, and aligned with the brand's objectives while contributing to traffic, conversion, and sales.

Key responsibilities

• Develop and execute the overall social media strategy across TikTok, Instagram, Facebook, Threads, and other relevant platforms.
• Build and maintain clear content pillars, brand voice, content formats, and monthly content direction.
• Lead the full content process from ideation, briefing, production, review, publishing, performance analysis, and optimization.
• Manage and coach the Social Media team, including content creators and social media officers.
• Ensure content is delivered and published on schedule with strong quality control.
• Lead regular content ideation based on trends, audience behavior, comments, competitors, creator content, and market insights.
• Review scripts, hooks, storytelling, editing, captions, CTAs, and overall content quality before publishing.
• Monitor and analyze key social media metrics including views, reach, watch time, engagement, follower growth, traffic, CTR, conversion, and organic sales contribution.
• Identify winning and underperforming content formats and continuously improve the content strategy based on data.
• Work closely with Brand, KOL/Influencer, Affiliate, E-commerce, Livestream, and Creative teams to align campaigns and share content insights.

About you

• 3-5+ years of experience in Social Media, Content Marketing, Digital Marketing, or a related field.
• At least 1-2 years of experience leading or managing a content/social media team.
• Strong understanding of TikTok and Instagram; knowledge of Facebook, Threads, and X is an advantage.
• Strong understanding of content strategy, storytelling, hooks, trends, audience behavior, and platform-native content.
• Able to analyze social media data and translate performance into actionable content strategies.
• Commercial mindset with an understanding of how social media supports traffic, conversion, and sales.
• Strong creative judgment and ability to identify promising content ideas before production.
• Strong leadership, coaching, communication, and project-management skills.
• Strong understanding of Filipino social media culture, trends, humor, and consumer behavior.
• Experience using TikTok Analytics, Meta Business Suite/Insights, spreadsheets, dashboards, or similar analytics tools.