Digital Marketing Associate

RLC Residences; Pasig; On-site; PHP 391,000 - 580,000; Full time

Job summary

RLC Residences in the Philippines seeks a Digital Marketing Associate to elevate brand presence through strategic social media management, content creation, and active community engagement. You will plan and execute campaigns, analyze performance, and collaborate with creative teams to deliver consistent messaging across channels.

The role requires strong writing and editing skills, familiarity with Canva and Adobe Creative Suite, Meta Business Suite, and analytics platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or any related field.
• Strong writing, editing, and visual storytelling skills.
• Familiarity in tools like Canva, Adobe Creative Suite, Meta Business Suite, and analytics platforms.
• Knowledge of SEO, SEM, and social media advertising is a definite plus, but not required.
• Creative, detail-oriented, and able to work independently and in a team.

Responsibilities

• Develop and implement social media strategies aligned with marketing goals.
• Manage day-to-day operations of social media accounts on multiple platforms.
• Collaborate with designers to produce high-quality digital content and ensure brand consistency.
• Monitor comments, messages, and mentions to foster online community growth.
• Track performance metrics and prepare monthly insights reports.
• Assist in planning and executing digital marketing campaigns including paid ads.
• Stay updated on digital trends and competitor activities.

Skills

Social media management

Written communication

Editing

Visual storytelling

Education

Bachelor’s degree in Marketing, Communications

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Analytics platforms

Job description

The Digital Marketing Associate plays a key role in enhancing the company’s online presence and brand visibility through strategic social media management. This role involves planning, creating, and executing digital campaigns, managing social media platforms, analyzing performance metrics, and engaging with online communities to drive brand awareness and customer engagement.

Key Responsibilities:

• Social Media Management : Develop and implement social media strategies aligned with marketing goals. Manage day-to-day operations of social media accounts (Facebook, Instagram, LinkedIn, TikTok, X, etc.).
• Content Creation & Coordination : Collaborate with graphic designers, photographers, and videographers to produce high-quality digital content. Ensure brand consistency across all digital platforms.
• Community Engagement : Monitor and respond to comments, messages, and mentions in a timely and professional manner. Foster online community growth and engagement.
• Analytics & Reporting : Track and analyze performance metrics (reach, engagement, conversions). Prepare monthly reports with insights and recommendations for improvement.
• Campaign Support : Assist in planning and executing digital marketing campaigns including paid ads. Coordinate with internal teams for product launches, promotions, and events.
• Trend Monitoring : Stay updated on digital trends, platform updates, and competitor activities. Recommend innovative approaches to enhance digital presence.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or any related field.
• Strong writing, editing, and visual storytelling skills.
• Familiarity in tools like Canva, Adobe Creative Suite, Meta Business Suite, and analytics platforms.
• Knowledge of SEO, SEM, and social media advertising is a definite plus, but not required.
• Creative, detail-oriented, and able to work independently and in a team.