Social Media Strategist

Funtomato consultancy Inc.; Taguig; On-site; PHP 402,000 - 670,000; Full time

Job summary

A consultancy firm in the Philippines is seeking a social media manager to develop and execute effective strategies across various platforms. The role involves content creation, performance analysis, and collaboration with marketing and creative teams. Candidates should be proficient in Adobe Photoshop and have strong skills in social media expertise and analytics. This position offers a dynamic opportunity to drive brand awareness and engagement in a growing digital landscape.

Qualifications

• Develop and execute data-driven social media strategies across platforms.
• Create clear, engaging captions and brand-aligned visuals.
• Plan content calendars and schedule posts with industry tools.
• Track reach, engagement and conversions to optimise campaigns.
• Collaborate with marketing and creative teams for cohesive messaging.

Responsibilities

• Plan and implement effective, data-driven social media strategies across platforms.
• Create engaging posts, captions, and visual content using Adobe Photoshop.
• Manage monthly content calendars and schedule posts.
• Track metrics and optimize strategies based on performance data.
• Collaborate with marketing and creative teams for cohesive messaging.

Skills

Strategic Thinking

Graphic Design

Content Writing

Social Media Expertise

Analytics & Tools

Tools

Adobe Photoshop

Meta Business Suite

Hootsuite

Illustrator

Canva

Job description

Responsibilities

• Develop & Execute Strategy: Plan and implement effective, data-driven social media strategies aligned with business goals and trends across platforms like Facebook, Instagram, TikTok, X, and Youtube.
• Content Creation & Design: Create engaging posts, captions, and visual content using Adobe Photoshop; must have strong design skills and a good eye for aesthetics.
• Content Planning & Scheduling: Build and manage monthly content calendars; schedule posts using tools like Meta Business Suite, Hootsuite, or similar platforms.
• Performance Analysis: Track metrics such as reach, engagement, and conversions using analytics tools; generate reports and optimize strategies based on performance data.
• Collaboration: Work with marketing, creative, and paid media teams to ensure cohesive messaging across campaigns, and stay updated with the latest platform updates and best practices.

Qualifications

• Strategic Thinking: Ability to develop and execute results-driven social media strategies tailored to different platforms and audiences.
• Graphic Design: Proficient in Adobe Photoshop (bonus if experienced with Illustrator or Canva); strong sense of visual branding and layout.
• Content Writing: Skilled in writing clear, engaging, and brand-aligned captions, headlines, and CTAs.
• Social Media Expertise: In-depth knowledge of platform algorithms, trends, and best practices across Facebook, Instagram, TikTok, X, and Youtube.
• Analytics & Tools: Experience with content scheduling and analytics platforms (e.g., Meta Business Suite, Hootsuite, or other similar platforms).