About the role
We are looking for a creative, analytical, and results-oriented Social Media Manager to lead the company's social media presence across platforms such as Facebook, TikTok, Instagram, YouTube, and other relevant digital channels. The Social Media Manager will be responsible for developing and executing social media strategies, managing content calendars, coordinating content production, monitoring community engagement, analyzing performance, and supporting campaigns that increase brand awareness, engagement, traffic, and sales. The ideal candidate combines creative content expertise with strong commercial and analytical thinking and understands how social media contributes to brand growth and e-commerce sales.
Key responsibilities
- Develop and execute comprehensive social media strategies aligned with company and marketing objectives
- Manage the company's social media presence across Facebook, TikTok, Instagram, YouTube, and other relevant platforms
- Establish content strategies based on target audience, product categories, campaigns, and business priorities
- Create and manage monthly and weekly social media content calendars
- Develop content concepts for product launches, promotions, campaigns, seasonal activities, and brand initiatives
- Monitor comments, messages, mentions, reviews, and other social media interactions and ensure timely and professional responses to customer inquiries
- Support the execution of digital marketing campaigns, product launches, sales events, and promotional activities
- Monitor and analyze social media performance using platform analytics and reporting tools and prepare regular social media performance reports
- Identify relevant influencers, content creators, and potential brand partners and coordinate with creators for product features, reviews, promotional campaigns, and other collaborations
- Monitor competitors' social media strategies, content, campaigns, promotions, and engagement and provide recommendations to management based on competitor and market insights
About you
- Bachelor's degree in Marketing, Communications, Advertising, Digital Marketing, Multimedia Arts, Business, or a related field
- At least 3–5 years of professional experience in social media management, digital marketing, content marketing, or a related role
- Proven experience managing social media accounts for brands, retail companies, e-commerce businesses, consumer products, technology, electronics, or appliances
- Experience managing Facebook, TikTok, Instagram, and YouTube
- Strong understanding of social media algorithms, content formats, engagement strategies, and platform trends
- Proven experience developing and implementing social media strategies
- Strong copywriting and content planning skills
- Experience using social media analytics and reporting tools
- Strong communication, organization, and project management skills
- Creative, analytical, proactive, and results-oriented