Digital Campaign Specialist

Klaiya; Metro Manila; On-site; PHP 500,000 - 800,000; Full time

Job summary

Klaiya is seeking a digital marketing specialist to lead influencer programs, plan campaigns, and optimize across channels to boost product visibility and leads.

You will analyze performance data, run A/B tests, and collaborate with global teams to refine strategies and achieve ROI targets.

The role requires hands-on execution, strong communication, and the ability to adapt to fast-moving markets in the Philippines.

Qualifications

• Experience planning and executing influencer marketing programs.
• Ability to analyze data and maximize ROI.
• Familiarity with cross-channel ad campaigns on Google Ads and Meta.

Responsibilities

• Responsible for planning, executing, and optimizing influencer marketing programs to promote products, generate leads, and drive brand awareness.
• Manage ad campaigns across platforms such as TikTok Ads, Google Ads, and Meta (Facebook/Instagram).
• Continuously monitor performance, conduct A/B testing, and adjust targeting, copy, and budgets.
• Measure web traffic and leads, report on campaign success against goals.
• Collaborate with creators, media teams, and stakeholders to build engaging creatives.
• Identify target audiences, track trends, and research competitors for growth.

Skills

Digital marketing

Campaign management

Data analytics

A/B testing

Cross-channel advertising

Education

Bachelor's degree in Marketing, Advertising, Communications, or a related field

Tools

TikTok Ads

Google Analytics

CRM/Email marketing platforms

Job description

Job Responsibilities

Responsible for planning, executing, and optimizing influencer marketing programs to promote products, generate leads, and drive brand awareness. Also able to manage ad campaigns across channels like Google Ads and Meta, analyze data to maximize ROI, and A/B test strategies.

• Campaign Execution: Plan, launch, and manage digital advertising campaigns across platforms
• such as TikTok, Google Ads, and Meta (Facebook/Instagram).
• Optimization & Testing: Continuously monitor campaign performance metrics, conduct A/B testing and adjust targeting, ad copy, and budgets to maximize efficiency.
• Data & Analytics: Measure and report on web traffic, lead generation, and overall campaign
• success against established goals using platform tools.
• Cross-functional Collaboration: Partner with creators, media persons, and other teams to build
• engaging ad creatives.
• Market Research: Identify target audience segments, track industry trends, and research
• competitor strategies to brainstorm new growth tactics.

Qualifications

• Education: Bachelors degree in Marketing, Advertising, Communications, or a related field.
• Experience: 24 years of hands-on experience in digital marketing. Fresh grads are welcome to apply.
• Technical Skills: Proficiency with ad platforms (TikTok Ads preferred), marketing analytics tools
• (Google Analytics), and CRM/Email marketing platforms.
• Analytical Mindset: Strong ability to interpret data, evaluate user funnels, and translate insights
• into actionable marketing strategies.
• Soft Skills: Excellent project management, time management, and communication skills to
• collaborate with global teams and stakeholders.