Digital Associate (Social Media)

Robinsons Land Corporation; Pasig; On-site; PHP 335,000 - 614,000; Full time

Job summary

Robinsons Land Corporation in Pasig is seeking a Digital Associate to help grow the company’s online presence through strategic social media management. You will plan, create, and execute digital campaigns, manage platforms, and analyze performance metrics to drive brand awareness and customer engagement.

Collaborating with design and content teams, you will produce high-quality digital content, monitor communities, and report insights to improve campaigns and support product launches and events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Proven experience managing social media platforms and digital campaigns.
• Strong writing, editing, and visual storytelling skills.
• Knowledge of SEO, SEM, and social media advertising is a definite plus.

Responsibilities

• Social Media Management: plan, publish content across platforms and manage day-to-day accounts.
• Content Creation & Coordination: work with designers and videographers to produce quality digital content.
• Community Engagement: monitor, respond to comments, foster online growth.
• Analytics & Reporting: track reach, engagement, and conversions; produce monthly insights.
• Campaign Support: assist in planning and executing digital marketing campaigns.
• Trend Monitoring: stay updated on platform changes and digital trends.

Skills

Social media management

Content creation

Analytics

Campaign planning

Trend monitoring

Education

Bachelor’s degree in Marketing, Communications, Digital Media or related field

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Analytics platforms

Job description

Job Summary:

The Digital Associate plays a key role in enhancing the company’s online presence and brand visibility through strategic social media management. This role involves planning, creating, and executing digital campaigns, managing social media platforms, analyzing performance metrics, and engaging with online communities to drive brand awareness and customer engagement.

Key Responsibilities:

• Social Media Management : Manage day-to-day operations of social media accounts (Facebook, Instagram, LinkedIn, TikTok, X, etc.), and schedule and publish content using social media management tools.

• Content Creation & Coordination : Collaborate with graphic designers, photographers, and videographers to produce high-quality digital content. Ensure brand consistency across all digital platforms.

• Community Engagement : Monitor and respond to comments, messages, and mentions in a timely and professional manner. Foster online community growth and engagement.

• Analytics & Reporting : Track and analyze performance metrics (reach, engagement, conversions). Prepare monthly reports with insights and recommendations for improvement.

• Campaign Support : Assist in planning and executing digital marketing campaigns including paid ads. Coordinate with internal teams for product launches, promotions, and events.

• Trend Monitoring : Stay updated on digital trends, platform updates, and competitor activities. Recommend innovative approaches to enhance digital presence.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or any related field.

• Proven experience in managing social media platforms and digital campaigns.

• Strong writing, editing, and visual storytelling skills.

• Proficiency in tools like Canva, Adobe Creative Suite, Meta Business Suite, and analytics platforms.

• Knowledge of SEO, SEM, and social media advertising is a definite plus.

• Creative, detail-oriented, and able to work independently and in a team.

• Fresh grads are welcome to apply!