HubSpot Marketing Automation Specialist

MicroSourcing International; Manila; Hybrid; PHP 720,000 - 1,080,000; Full time

Benefits offered by this job

Healthcare coverage day one

Performance bonuses

Hybrid work arrangement

Job summary

MicroSourcing seeks a Marketing Operations Specialist to design automated customer journeys in HubSpot across the full lifecycle, from trial to winback. You will set up behavioral triggers, build dynamic audience segments, and maintain lead scoring and routing to Sales, ensuring data-rich context for conversions.

The role requires hands-on HubSpot experience, lifecycle marketing know-how, and strong analytics to optimize journeys and engagement.

Qualifications

• Hands-on experience building and managing automated marketing journeys in HubSpot.
• Experience with behavioral triggers, workflow automation, segmentation, and lifecycle marketing.
• Experience maintaining lead scoring models and automated lead routing processes.
• Strong understanding of customer lifecycle stages, conversion funnels, and marketing automation principles.
• Experience analyzing journey performance using conversion, engagement, and revenue metrics.

Responsibilities

• Design and build automated, multi-branch customer journeys in HubSpot across the full lifecycle (trial to paid, onboarding, engagement, winback, cart abandonment, re-engagement).
• Configure behavioral triggers using data signals (pages viewed, access-denied hits, engagement decay, score movement, trial status).
• Build and maintain self-updating audience segments based on lifecycle stage, value tier, ICP fit, behavior, and engagement.
• Maintain lead scoring models and automated routing rules passing qualified leads to Sales with context (source, score, pages viewed, trial status).
• Set up and execute automated journey tests against control groups to measure impact of journey structure, timing, sequencing, triggers, and offers.
• Analyze end-to-end journeys to identify drop-offs and automation opportunities across Marketing, Sales, and Customer Success.
• Report on journey performance, including conversion by stage, time to convert, and revenue attributed to automation.
• Collaborate with Sales and Customer Success to support engagement, lead handover, and conversion.

Skills

HubSpot

Workflow automation

Segmentation

Lifecycle marketing

Lead scoring

Lead routing

Analytics

A/B testing

Job description

MicroSourcing seeks a Marketing Operations Specialist to design automated customer journeys in HubSpot across the full lifecycle, from trial to winback. You will set up behavioral triggers, build dynamic audience segments, and maintain lead scoring and routing to Sales, ensuring data-rich context for conversions.

The role requires hands-on HubSpot experience, lifecycle marketing know-how, and strong analytics to optimize journeys and engagement.