HubSpot Marketing Automation Architect

MicroSourcing International; Metro Manila; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Performance bonuses

Flexible work arrangements

Hybrid work model

Career growth opportunities

Job summary

MicroSourcing is seeking a Marketing Automation Specialist to design and manage automated customer journeys in HubSpot, spanning trial to renewal. You will configure triggers, manage segmentation, and optimize lead routing to Sales with actionable insights.

You will collaborate with Sales and Customer Success to ensure engagement and smooth handovers, while driving lifecycle performance and revenue attribution across campaigns.

Qualifications

• Hands-on experience building automated marketing journeys in HubSpot.
• Experience with behavioral triggers, workflow automation, segmentation, lifecycle marketing.
• Experience maintaining lead scoring models and automated lead routing.
• Strong understanding of customer lifecycle stages and marketing automation principles.
• Experience analyzing journey performance using conversion, engagement, and revenue metrics.

Responsibilities

• Design and build automated, multi-branch customer journeys in HubSpot across lifecycle.
• Configure behavioral triggers using data signals like pages viewed, engagement, checkout drop-off.
• Build and maintain audience segments by lifecycle stage and value tier.
• Maintain lead scoring models and automated routing to Sales with context.
• Set up and execute automated journey tests to measure impact.
• Analyze end-to-end journeys to identify drop-offs and automation opportunities.
• Report on journey performance: conversion, time to convert, revenue from journeys.
• Collaborate with Sales and Customer Success to support engagement and handover.

Skills

HubSpot

Marketing Automation

Lifecycle Marketing

Lead Scoring

Segmentation

A/B Testing

CRM Data

Cross-Functional Collaboration

Analytics

Journey Mapping

Tools

HubSpot

CRM Systems

Job description

MicroSourcing is seeking a Marketing Automation Specialist to design and manage automated customer journeys in HubSpot, spanning trial to renewal. You will configure triggers, manage segmentation, and optimize lead routing to Sales with actionable insights.

You will collaborate with Sales and Customer Success to ensure engagement and smooth handovers, while driving lifecycle performance and revenue attribution across campaigns.