HubSpot Automation Architect — Drive Lifecycle Wins

MicroSourcing International; Manila; Hybrid; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Performance bonuses

Group life insurance

Job summary

MicroSourcing International is seeking a HubSpot Automation Specialist to design and optimize automated customer journeys across the lifecycle. You will configure triggers, manage scoring, and continually test and improve journey performance in a hybrid, dayshift setup in Eastwood, Quezon City.

Your role focuses on driving lifecycle marketing through HubSpot, building segments, and aligning with Sales and Customer Success to maximize conversions and revenue.

Qualifications

• Hands-on experience building and managing automated marketing journeys in HubSpot.
• Experience with behavioral triggers, workflow automation, segmentation, and lifecycle marketing.
• Experience maintaining lead scoring models and automated lead routing processes.
• Strong understanding of customer lifecycle stages, conversion funnels, and marketing automation principles.
• Experience analyzing journey performance using conversion, engagement, and revenue metrics.

Responsibilities

• Design and build automated, multi-branch customer journeys in HubSpot across the full lifecycle.
• Configure behavioral triggers using data signals such as pages viewed, engagement, and checkout drop-off.
• Build and maintain self-updating audience segments based on lifecycle stage and behavior.
• Maintain lead scoring models and automated routing rules that pass qualified leads to Sales with context.
• Run automated journey tests against control groups to measure effectiveness.
• Analyze end-to-end journeys to identify drop-off points and automation opportunities.
• Report on journey performance including conversion and revenue attributed to automation.
• Collaborate with Sales and Customer Success to ensure journeys support engagement and conversion.

Skills

HubSpot marketing automation

Lifecycle marketing

Lead scoring models

Automated workflow design

Data-driven decision making

Tools

HubSpot

CRM data

Job description

MicroSourcing International is seeking a HubSpot Automation Specialist to design and optimize automated customer journeys across the lifecycle. You will configure triggers, manage scoring, and continually test and improve journey performance in a hybrid, dayshift setup in Eastwood, Quezon City.

Your role focuses on driving lifecycle marketing through HubSpot, building segments, and aligning with Sales and Customer Success to maximize conversions and revenue.