Marketing Automation Specialist

Virtue Health; Philippines; On-site; PHP 600,000 - 850,000; Full time

Job summary

Virtue Health is seeking a Marketing Operations Lead who treats HubSpot like an instrument, not a checkbox. You will own the marketing tech stack end to end, connect sales and marketing, and turn raw campaign data into decisions that move pipeline.

Within 90 days, you will audit and optimize HubSpot, stand up at least one automated nurture or lead-scoring workflow, and deliver a reporting dashboard the team actually checks every week.

Qualifications

• 4+ years in marketing operations or a related field.
• Deep hands-on proficiency in HubSpot.
• Proven experience with marketing automation platforms and CRM integration.
• Strong analytical skills with experience in data visualization and reporting tools.

Responsibilities

• Own and optimize the marketing technology stack, including HubSpot architecture and integrations.
• Build, manage, and scale marketing automation workflows aligned to revenue goals.
• Execute email marketing campaigns across platforms with a focus on deliverability and performance.
• Lead integration of marketing automation tools with CRM systems for seamless handoff to sales.
• Design and maintain performance dashboards that track the metrics leadership actually cares about.
• Build and refine lead scoring and nurture programs that lift conversion rates.
• Run market research and competitive analysis to sharpen marketing strategy.
• Optimize landing pages and funnels, identifying and fixing the conversion points that leak.

Skills

HubSpot

Marketing automation

CRM integration

Data visualization

Tools

HubSpot

Job description

We are looking for someone who treats HubSpot like an instrument, not a checkbox. You will own the marketing technology stack end to end, connect the dots between sales and marketing, and turn raw campaign data into decisions that move pipeline. This is not a support seat. This is the engine room.

Within 90 days, you will have audited and optimized our HubSpot instance, stood up at least one new automated nurture or lead-scoring workflow, and delivered a reporting dashboard the team actually checks every week.

What You’ll Do

You’ll hit the ground running. Here’s what that looks like:

• Own and optimize the marketing technology stack, including HubSpot architecture and integrations
• Build, manage, and scale marketing automation workflows aligned to revenue goals
• Execute email marketing campaigns across platforms with a focus on deliverability and performance
• Lead integration of marketing automation tools with CRM systems for seamless handoff to sales
• Design and maintain performance dashboards that track the metrics leadership actually cares about
• Build and refine lead scoring and nurture programs that lift conversion ratesRun market research and competitive analysis to sharpen marketing strategy
• Optimize landing pages and funnels, identifying and fixing the conversion points that leak

What You Bring

Must-Haves

• 4+ years in marketing operations or a related field
• Deep hands-on proficiency in HubSpot
• Proven experience with marketing automation platforms and CRM integration
• Strong analytical skills with experience in data visualization and reporting tools

Great to Have

• Experience evaluating and rolling out new marketing technologies
• Background improving customer experience across multi-channel touchpoints
• Thrive in a fast-paced environment and treat ambiguity as an opportunity, not a roadblock.
• Hold yourself to a high standard and then raise it.
• Own your results. No excuses, no hand-holding, just solutions.
• Operate with integrity in everything you do, even when no one is watching.
• Show up consistently, follow through on every commitment, and do it well.
• Push yourself and the people around you to be better and mean it.
• Take feedback as fuel, not criticism. You’re always learning.
• You get genuine satisfaction from a clean, well-architected HubSpot instance and you can spot a broken workflow from a mile away.

Our Hiring Process

Here’s how our process typically runs. Steps may vary depending on the role.

• Pre-Screening
• Screening
• Assessments (Cultural fit and a skills assessment)