HubSpot Systems Architect - Marketing Automation Lead

Zohorecruit; Cebu City; Remote; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Permanent work-from-home

Unlimited MAG School access

SOP Library

Job summary

My Amazon Guy is seeking a Marketing Automation Specialist to own, rebuild, and scale our marketing infrastructure with a primary focus on HubSpot architecture, lifecycle automation, and governance standards. This role is a systems-first, hands-on leadership position designed to transform our CRM into a clean, scalable engine that drives revenue.

We emphasize structure, integrity, and long-term scalability over campaign execution, working with a distributed team and EST-aligned schedule for

Qualifications

• 5+ years in Marketing Operations, RevOps, or Marketing Tech.
• Deep, hands-on HubSpot experience required.
• Proven CRM restructuring experience.
• Strong understanding of paid media funnels and conversion tracking.
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks.
• Experience building or restructuring automation systems.
• Ability to enforce governance and set system standards.
• Experience working with distributed teams (Filipino team preferred).

Responsibilities

• Audit properties, workflows, lists, lifecycle stages, and automation logic.
• Remove deprecated workflows and redundant structures.
• Deduplicate contacts and companies.
• Redesign lifecycle stages for clarity and reporting integrity.
• Establish naming conventions and governance standards.
• Restrict permissions and prevent ad hoc workflow creation.
• Document system architecture and operational processes.
• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer).
• Develop dynamic segmentation based on intent and readiness.
• Design and optimize automated nurture journeys.
• Align marketing automation with sales handoff rules.
• Eliminate unnecessary broadcast emails and ensure revenue linkage.
• Align outbound outreach with automation logic and prevent conflicting messaging.
• Maintain clean routing and lifecycle transitions; connect human sales outreach to automation.

Skills

Marketing Ops

HubSpot

CRM Clean-up

Lifecycle Marketing

Segmentation frameworks

Governance

Documentation

Tools

ActiveCampaign

Instantly

Google Ads

Meta Ads

GA4

WordPress

Job description

My Amazon Guy is seeking a Marketing Automation Specialist to own, rebuild, and scale our marketing infrastructure with a primary focus on HubSpot architecture, lifecycle automation, and governance standards. This role is a systems-first, hands-on leadership position designed to transform our CRM into a clean, scalable engine that drives revenue.

We emphasize structure, integrity, and long-term scalability over campaign execution, working with a distributed team and EST-aligned schedule for