Head Copywriter

Parallel Distribution; Manila; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

Parallel Distribution is seeking a Copy Lead focused on paid ads to drive compelling ad copy, scripts, and hooks. You will oversee the entire copy process, ensuring alignment with brand voice while optimizing for ROAS and conversions.

Over time, you will build and lead a team of copywriters, ensuring high-quality output across hundreds of pieces weekly. Strong portfolio and agency or client-side experience are valued.

Qualifications

• Must write persuasive ad copy focused on paid social and have a track record shown in campaigns.
• Experience leading copy teams and coordinating with production.
• Strong ability to explain why copy works, not just write it.
• Skilled at scripting for short-form video ads.
• Portfolio with measurable campaign results across brands.

Responsibilities

• Write hooks, scripts and ad copy that kick off each content piece.
• Oversee copy through production and ensure quality across outputs.
• Own final sign-off on copy across all content.
• Research the market via Meta Ad Library and competitor ads.
• Build and lead a team of copywriters over time.

Skills

Ads copywriting

Team leadership

Scriptwriting

Campaign metrics

Brand voice adaptation

Job description

You’re the first step in our content creation process. You write the copy every piece of content starts from, oversee it through production, and have final sign-off on the copy in everything we make. This role is focused on paid ads, and over time you’ll build and lead a team of copywriters.

We make two types of content: organic content where the more views the better, and paid ads content, where we are looking to maximize purchases and ROAS for our clients. We make hundreds of pieces of content a week, and AI does as much of the work as possible.

What you'll do

• Write the copy everything starts from. Come up with the hooks, scripts and ad copy that kick off each piece of content.
• Oversee copy through production. Stay with each piece through the content creation process and make sure the copy holds up.
• Own final sign-off. You have the last word on the copy in all of our content.
• Research the market. Dig into the Meta Ad Library and competitors' ads to see what's running and what's working.
• Build and lead a team. Eventually, you'll lead a team of copywriters.

What we look for

You might be a great fit if you:

• Are ads-focused. You write copy to sell. Organic experience is fine, but paid ads are what matter in this role.
• Know what makes good copy. You can explain why a line works, not just write it. AI copywriting does not always have the human touch, so we want you to be able to write copy that works.
• Are well versed in scriptwriting. You can write scripts for short-form video ads.
• Have a portfolio with metrics. You can show campaigns you've written for and the results they drove.
• Have worked with a lot of brands. You can adapt your voice to very different products and audiences.
• Have led campaigns. You can send through campaigns you've led, not just contributed to.
• Can show how many people your work has converted. You have evidence from past campaigns, not just a feeling that they did well.
• Nice to have: an eye for trends. You can tell us what you've been seeing lately
• Nice to have: design skills
• Nice to have: experience managing other copywriters

Parallel Distribution operates a closed-loop growth system that autonomously manages content research, creative production, distribution, and measurement for enterprise brands and consumer applications. We are the largest TikTok-focused organic content network, directly managing over ten thousand accounts and delivering hundreds of millions of monthly impressions — organic reach at a fraction of the cost of paid social.