Copywriter

Gobo Creative; Makati; On-site; PHP 340,000 - 520,000; Full time

Job summary

Gobo Creative in Makati is seeking a seasoned Copywriter who can craft compelling narratives, collaborate with the creative team, and deliver high-quality content that meets client objectives. You will develop original copy, contribute to campaign concepts, edit for brand voice, and present ideas confidently to clients and colleagues.

You should be able to work under pressure and meet tight deadlines while maintaining standards.

Qualifications

• Bachelor’s degree or equivalent in a related field as listed.
• Proven ability to craft copy and contribute to campaigns with impact.
• Strong storytelling and persuasive writing skills required.
• Excellent verbal and written communication for team and clients.
• Familiarity with brand voice and adapting to client styles.
• Experience with content management systems and digital platforms.

Responsibilities

• Write clear, persuasive, and original copy for campaigns.
• Create a copy platform to guide artists in developing visual assets.
• Brainstorm concepts for presentation and pitches.
• Produce original ideas, messages, and scripts for clients and colleagues.
• Edit and proofread to ensure copy tone and brand standards.
• Collaborate with the creative team to meet client objectives.
• Deliver projects within the specified timeframe and targets.
• Review progress, modify copy based on feedback, and redevelop campaigns as needed.
• Manage multiple campaigns simultaneously under tight deadlines.
• Work with internal and external teams to maximize concept effectiveness.
• Oversee production quality from concept to final execution.
• Participate in client pitches and proposals with confidence.

Skills

Copywriting

Storytelling

Editing

Communication

Campaign concepting

Education

Bachelor’s degree in Advertising, Creative Writing, Communications, or a related field

Tools

CMS

SEO tools

Job description

We are seeking a creative and skilled Copywriter to join our team. This role requires a strong ability to craft compelling narratives, collaborate with the creative team, and deliver high-quality content that meets client objectives. As a Copywriter, you will develop original copy, contribute to campaign conceptualization, and ensure brand standards are met across all content outputs.

Key Responsibilities:

• Write clear, persuasive, and original copy for various campaigns.
• Create a copy platform to guide artists in developing visual materials.
• String together brainstormed concepts for presentation.
• Produce original ideas, messages, and scripts, presenting these to clients and colleagues.
• Edit and proofread work to ensure copy tone and brand standards are met.
• Collaborate with the creative team to develop campaigns that meet client strategic objectives.
• Deliver projects within the specified timeframe and according to client targets.
• Review progress, modify copy based on feedback, and redevelop campaigns as needed.
• Work on several campaigns simultaneously, often under pressure and to tight deadlines.
• Work with internal and external teams to maximize the effectiveness of concepts.
• Oversee production quality, ensuring concept integrity from initial stages to final execution.
• Participate in client pitches and proposals, presenting creative ideas with confidence.

Qualifications:

• Bachelor’s degree in Advertising, Creative Writing, Communications, or a related field.
• Minimum 2 years of work experience, preferably in an advertising agency.
• Proven track record in creating compelling copy and contributing to successful campaigns.
• Excellent writing and storytelling skills, with the ability to craft persuasive narratives.
• Strong communication skills, both written and verbal, for team collaboration and client interactions.
• Understanding of brand voice and tone, with the ability to adapt to different client styles.
• Familiarity with content management systems and digital platforms.
• Ability to work under pressure and meet deadlines.
• Creativity in campaign planning to produce impactful copy elements.
• Analytical skills to understand target audiences and market trends.
• SEO and digital marketing knowledge to optimize content for online platforms.