Head Copywriter: Paid Ads Lead & Content Architect

Parallel Distribution; Manila; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

Parallel Distribution is seeking a Copy Lead focused on paid ads to drive compelling ad copy, scripts, and hooks. You will oversee the entire copy process, ensuring alignment with brand voice while optimizing for ROAS and conversions.

Over time, you will build and lead a team of copywriters, ensuring high-quality output across hundreds of pieces weekly. Strong portfolio and agency or client-side experience are valued.

Qualifications

• Must write persuasive ad copy focused on paid social and have a track record shown in campaigns.
• Experience leading copy teams and coordinating with production.
• Strong ability to explain why copy works, not just write it.
• Skilled at scripting for short-form video ads.
• Portfolio with measurable campaign results across brands.

Responsibilities

• Write hooks, scripts and ad copy that kick off each content piece.
• Oversee copy through production and ensure quality across outputs.
• Own final sign-off on copy across all content.
• Research the market via Meta Ad Library and competitor ads.
• Build and lead a team of copywriters over time.

Skills

Ads copywriting

Team leadership

Scriptwriting

Campaign metrics

Brand voice adaptation

Job description

Parallel Distribution is seeking a Copy Lead focused on paid ads to drive compelling ad copy, scripts, and hooks. You will oversee the entire copy process, ensuring alignment with brand voice while optimizing for ROAS and conversions.

Over time, you will build and lead a team of copywriters, ensuring high-quality output across hundreds of pieces weekly. Strong portfolio and agency or client-side experience are valued.