Senior Copywriter

M-Commerce Corporation; Taguig; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading e-commerce firm in the Philippines is seeking a content strategist to develop strategies that align with brand values and business objectives. The role involves creating engaging content across multiple formats such as TikTok scripts and marketing copy. Responsibilities include participating in marketing campaigns and guiding influencer content to maximize reach and audience engagement. Opportunities for team leadership may arise as the role evolves.

Qualifications

• Experience in content strategy development.
• Strong writing skills for various formats.
• Ability to work collaboratively in a team.

Responsibilities

• Develop content strategies aligned with brand values.
• Create engaging content for TikTok, marketing copy, and narratives.
• Guide influencer content to boost engagement.

Job description

• Develop content strategies that are closely aligned with the brands core values and the companys business objectives
• Create high-performing content, including TikTok scripts, product marketing copy, and brand storytelling narratives
• Participate in the ideation of marketing campaigns and define clear content directions for them
• Provide guidance for influencer/KOL content to enhance its reach, audience engagement, and conversion rates
• Assist in establishing content systems and standards, with the potential to take on a team leadership role in the future