Head Creative Strategist

Parallel Distribution; Manila; On-site; PHP 446,000 - 781,000; Full time

Job summary

Parallel Distribution in Manila is seeking a creative content designer to supply ideas for our content creators. You will use in-house AI tools and the Adobe suite to craft original concepts informed by client needs and current social media performance.

You will design templates, track trends, blend design with AI to accelerate output, and monitor engagement to optimize results. A strong ideation process and experience with both paid ads and organic content are essential.

Qualifications

• Strong ideation process with ability to turn briefs into ideas.

Responsibilities

• Design photo and video templates for creators using trends and own ideas.
• Track latest social media trends and build a trend radar.
• Combine design and AI tools to increase output.
• Take responsibility for content performance by reviewing likes, views and engagement.

Skills

Ideation process

Paid ads & organic

Trend forecasting

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

AI content tools

Art direction

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

Midjourney

Runway

Kling

HeyGen

ElevenLabs

Job description

You supply our content creators with original ideas that they will then use to create content. You’ll use our in-house AI tools as well as Adobe Suite tools to create original ideas. These original ideas will be informed by our client’s needs and what’s working on social media platforms now.

We make two types of content: organic content where the more views the better, and paid ads content, where we are looking to maximize purchases and ROAS for our clients. We make hundreds of pieces of content a week, and AI does as much of the work as possible.

What you'll do

• Design photo and video templates to be used by our creators. Using trends that you find as well as your own ideas, you will design templates that can be reproduced and used by our content team to make high-quality content.
• Track the latest social media trends. Track TikTok trends and build a trend radar that turns what you see into systems we use with our clients.
• Combine design and AI tools. Work with graphic design tools alongside AI tools to make more, faster.
• Take responsibility for content performance. Review the team’s work and track likes, views and engagement to see what’s working and what needs to be improved.

What we look for

You might be a great fit if you:

• Have a strong ideation process. You can explain how you get from a brief to a set of strong ideas.
• Have experience with both paid ads and organic. You know what works for paid ads and for organic content.
• Can set trends. You forecast trends and turn them into repeatable systems, not just a moodboard.
• Have Adobe and Canva skills. You’re fast and confident in Illustrator, InDesign, Photoshop and Canva.
• Have graphic design skills. You can execute the ideas yourself, not only direct them.
• Are super comfortable with AI. You understand what AI can and can’t do, and you know how to leverage AI to boost your own creative process.
• Nice to have: experience art directing short-form video and photo ads
• Nice to have: experience with AI content tools such as Midjourney, Runway, Kling, HeyGen or ElevenLabs

Parallel Distribution operates a closed-loop growth system that autonomously manages content research, creative production, distribution, and measurement for enterprise brands and consumer applications. We are the largest TikTok-focused organic content network, directly managing over ten thousand accounts and delivering hundreds of millions of monthly impressions — organic reach at a fraction of the cost of paid social.