Copywriter

Gobo Creative; Philippines; On-site; PHP 279,000 - 502,000; Full time

Job summary

Gobo Creative is seeking a skilled Copywriter to craft compelling narratives across client campaigns and campaigns. You will develop original copy, contribute to concept creation, and ensure brand standards across outputs.

The role involves collaborating with the creative team, delivering high-quality content, and presenting ideas to clients. Strong writing, storytelling, and adaptability to brand voices are essential for success.

Qualifications

• Bachelor's degree in Advertising, Creative Writing, Communications, or a related field.
• Minimum 2 years of work experience, preferably in an advertising agency.
• Proven track record in creating compelling copy and contributing to successful campaigns.
• Excellent writing and storytelling skills, with the ability to craft persuasive narratives.
• Strong communication skills, both written and verbal, for team collaboration and client interactions.
• Understanding of brand voice and tone, with the ability to adapt to different client styles.
• Familiarity with content management systems and digital platforms.
• Ability to work under pressure and meet deadlines.
• Creativity in campaign planning to produce impactful copy elements.
• Analytical skills to understand target audiences and market trends.
• SEO and digital marketing knowledge to optimize content for online platforms.

Responsibilities

• Write clear, persuasive, and original copy for various campaigns.
• Create a copy platform to guide artists in developing visual materials.
• Present brainstormed concepts to clients and colleagues.
• Produce original ideas, messages, and scripts for client presentations.
• Edit and proofread copy to ensure tone and brand standards.
• Collaborate with the creative team to develop campaigns meeting client objectives.
• Deliver projects within the specified timeframe and client targets.
• Review progress, modify copy based on feedback, and redevelop campaigns as needed.
• Manage multiple campaigns simultaneously, often under tight deadlines.
• Coordinate with internal and external teams to maximize concept effectiveness.
• Oversee production quality from concept to final execution.
• Participate in client pitches and proposals with confident creativity.

Skills

Copywriting

Editing

Storytelling

Campaign concepts

Client communication

Brand voice adaptation

SEO and digital marketing knowledge

Education

Bachelor's degree in Advertising, Creative Writing, Communications, or a related field

Tools

Content management systems

Job description

We are seeking a creative and skilled Copywriter to join our team. This role requires a strong ability to craft compelling narratives, collaborate with the creative team, and deliver high-quality content that meets client objectives. As a Copywriter, you will develop original copy, contribute to campaign conceptualization, and ensure brand standards are met across all content outputs.

Key Responsibilities:

• Write clear, persuasive, and original copy for various campaigns.
• Create a copy platform to guide artists in developing visual materials.
• String together brainstormed concepts for presentation.
• Produce original ideas, messages, and scripts, presenting these to clients and colleagues.
• Edit and proofread work to ensure copy tone and brand standards are met.
• Collaborate with the creative team to develop campaigns that meet client strategic objectives.
• Deliver projects within the specified timeframe and according to client targets.
• Review progress, modify copy based on feedback, and redevelop campaigns as needed.
• Work on several campaigns simultaneously, often under pressure and to tight deadlines.
• Work with internal and external teams to maximize the effectiveness of concepts.
• Oversee production quality, ensuring concept integrity from initial stages to final execution.
• Participate in client pitches and proposals, presenting creative ideas with confidence.

Qualifications:

• Bachelor's degree in Advertising, Creative Writing, Communications, or a related field.
• Minimum 2 years of work experience, preferably in an advertising agency.
• Proven track record in creating compelling copy and contributing to successful campaigns.
• Excellent writing and storytelling skills, with the ability to craft persuasive narratives.
• Strong communication skills, both written and verbal, for team collaboration and client interactions.
• Understanding of brand voice and tone, with the ability to adapt to different client styles.
• Familiarity with content management systems and digital platforms.
• Ability to work under pressure and meet deadlines.
• Creativity in campaign planning to produce impactful copy elements.
• Analytical skills to understand target audiences and market trends.
• SEO and digital marketing knowledge to optimize content for online platforms.