Growth Marketing Manager — Online Payments

Globe Telecom, Inc.; Philippines; Hybrid; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Job summary

Globe Telecom, Inc. in the Philippines seeks a Growth Marketing Manager for Online Payments (Pay Online) to drive revenue, user growth, and category adoption through data-driven strategies.

You will lead MAU growth, analyze market trends, and collaborate with cross-functional teams to optimize campaigns, allocate budgets, and deliver KPI-driven initiatives. Fintech/payments experience is a plus.

Qualifications

• Proven experience in growth marketing, product marketing, digital marketing, consumer marketing, or a related field.
• Experience developing and executing data-driven marketing strategies focused on user acquisition, engagement, conversion, retention, or revenue growth.
• Strong understanding of consumer behavior, market trends, and customer segmentation.
• Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable business strategies.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Strong understanding of campaign performance metrics, business KPIs, and marketing effectiveness.
• Experience in managing marketing budgets and optimizing marketing investments.
• Strong project management skills, with the ability to manage initiatives from strategy through execution.
• Excellent communication and presentation skills, with the ability to clearly articulate insights, strategies, and recommendations.
• Highly collaborative, proactive, and comfortable working in a fast-paced environment.
• Experience in fintech, payments, e-commerce, or digital platforms is an advantage.

Responsibilities

• Lead revenue planning and delivery for the Online Payments business by driving growth in MAU, frequency of use, ATPU, and AVPU.
• Identify and evaluate market trends, business opportunities, and category growth drivers to support business objectives.
• Analyze business and market performance to identify opportunities for growth and improvement.
• Develop deep consumer insights by understanding user behaviors, usage drivers, triggers, needs, and pain points.
• Define and target relevant consumer and user segments based on behavioral and transactional data.
• Develop learning plans and research briefs to strengthen consumer, category, and market understanding.
• Translate consumer and market insights into actionable growth strategies, campaigns, and initiatives.
• Develop and implement initiatives that encourage adoption, conversion, frequency, and increased spending across Online Payments categories.
• Partner with cross-functional teams to develop and execute strategies that deliver revenue and user growth KPIs.
• Monitor campaign and business performance, identify gaps, and optimize strategies based on data and learnings.
• Manage marketing budgets and ensure marketing investments are aligned with business priorities and growth objectives.
• Establish a test-and-learn approach to continuously improve campaigns, customer journeys, and growth initiatives.
• Contribute to the continuous improvement of operational processes and ways of working within the B2C Growth Marketing Team.
• Prepare and communicate business updates, performance reports, insights, and recommendations to relevant stakeholders.

Education

Bachelor's degree in Marketing, Business, Economics, Communications, or a related field

Job description

Globe Telecom, Inc. in the Philippines seeks a Growth Marketing Manager for Online Payments (Pay Online) to drive revenue, user growth, and category adoption through data-driven strategies.

You will lead MAU growth, analyze market trends, and collaborate with cross-functional teams to optimize campaigns, allocate budgets, and deliver KPI-driven initiatives. Fintech/payments experience is a plus.