Manager, Growth Marketing

Globe Telecom, Inc.; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Career growth opportunities

Dynamic, collaborative team

Competitive compensation & benefits

Job summary

GCash seeks a Growth Marketing Manager – Pay Online to drive online payments growth through data-driven strategies that boost revenue, GTV, transactions, and user conversion. You will leverage insights from consumers, merchants, and markets to spot growth opportunities and shape campaigns that improve customer journeys and category adoption.

The role partners with cross-functional teams to optimize investments, monitor performance, and implement a test-and-learn approach across Online Payments.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
• Proven experience in growth marketing, product marketing, digital marketing, consumer marketing, or a related field.
• Experience developing and executing data-driven marketing strategies focused on user acquisition, engagement, conversion, retention, or revenue growth.
• Strong understanding of consumer behavior, market trends, and customer segmentation.
• Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable business strategies.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Strong understanding of campaign performance metrics, business KPIs, and marketing effectiveness.
• Experience in managing marketing budgets and optimizing marketing investments.
• Strong project management skills, with the ability to manage initiatives from strategy through execution.
• Excellent communication and presentation skills, with the ability to clearly articulate insights, strategies, and recommendations.
• Highly collaborative, proactive, and comfortable working in a fast-paced environment.
• Experience in fintech, payments, e-commerce, or digital platforms is an advantage.

Responsibilities

• Lead revenue planning and delivery for the Online Payments business by driving growth in MAU, frequency of use, ATPU, and AVPU.
• Identify and evaluate market trends, business opportunities, and category growth drivers to support business objectives.
• Analyze business and market performance to identify opportunities for growth and improvement.
• Develop deep consumer insights by understanding user behaviors, usage drivers, triggers, needs, and pain points.
• Define and target relevant consumer and user segments based on behavioral and transactional data.
• Develop learning plans and research briefs to strengthen consumer, category, and market understanding.
• Translate consumer and market insights into actionable growth strategies, campaigns, and initiatives.
• Develop and implement initiatives that encourage adoption, conversion, frequency, and increased spending across Online Payments categories.
• Partner with cross-functional teams to develop and execute strategies that deliver revenue and user growth KPIs.
• Monitor campaign and business performance, identify gaps, and optimize strategies based on data and learnings.
• Manage marketing budgets and ensure marketing investments are aligned with business priorities and growth objectives.
• Establish a test-and-learn approach to continuously improve campaigns, customer journeys, and growth initiatives.
• Contribute to the continuous improvement of operational processes and ways of working within the B2C Growth Marketing Team.
• Prepare and communicate business updates, performance reports, insights, and recommendations to relevant stakeholders.

Skills

Growth marketing

Data-driven marketing

Cross-functional collaboration

User acquisition & retention

Campaign management

Analytics

Budget management

Communication

Education

Bachelor’s degree in Marketing, Business, Economics, Communications, or related field

Tools

Google Analytics

SQL

Job description

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

The Growth Marketing Manager – Pay Online will drive the growth of Online Payments by developing and executing data-driven strategies that increase revenue, Gross Transaction Value (GTV), transactions, user conversion, and category adoption.

The role will leverage consumer, merchant, and industry insights to identify growth opportunities, shape customer behavior, and deliver initiatives that support business and user growth.

This role will also work closely with cross-functional teams to achieve business KPIs, optimize marketing investments, and continuously improve growth marketing processes.

You will be responsible for the following:

• Lead revenue planning and delivery for the Online Payments business by driving growth in Monthly Active Users (MAU), frequency of use, Average Transactions per User (ATPU), and Average Value per User (AVPU).
• Identify and evaluate market trends, business opportunities, and category growth drivers to support business objectives.
• Analyze business and market performance to identify opportunities for growth and improvement.
• Develop deep consumer insights by understanding user behaviors, usage drivers, triggers, needs, and pain points.
• Define and target relevant consumer and user segments based on behavioral and transactional data.
• Develop learning plans and research briefs to strengthen consumer, category, and market understanding.
• Translate consumer and market insights into actionable growth strategies, campaigns, and initiatives.
• Develop and implement initiatives that encourage adoption, conversion, frequency, and increased spending across Online Payments categories.
• Partner with cross-functional teams to develop and execute strategies that deliver revenue and user growth KPIs.
• Monitor campaign and business performance, identify gaps, and optimize strategies based on data and learnings.
• Manage marketing budgets and ensure marketing investments are aligned with business priorities and growth objectives.
• Establish a test-and-learn approach to continuously improve campaigns, customer journeys, and growth initiatives.
• Contribute to the continuous improvement of operational processes and ways of working within the B2C Growth Marketing Team.
• Prepare and communicate business updates, performance reports, insights, and recommendations to relevant stakeholders.

We are looking for:

• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
• Proven experience in growth marketing, product marketing, digital marketing, consumer marketing, or a related field.
• Experience developing and executing data-driven marketing strategies focused on user acquisition, engagement, conversion, retention, or revenue growth.
• Strong understanding of consumer behavior, market trends, and customer segmentation.
• Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable business strategies.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Strong understanding of campaign performance metrics, business KPIs, and marketing effectiveness.
• Experience in managing marketing budgets and optimizing marketing investments.
• Strong project management skills, with the ability to manage initiatives from strategy through execution.
• Excellent communication and presentation skills, with the ability to clearly articulate insights, strategies, and recommendations.
• Highly collaborative, proactive, and comfortable working in a fast-paced environment.
• Experience in fintech, payments, e-commerce, or digital platforms is an advantage.

What We Offer

• Opportunity for career growth and development in the #1 FinTech company in the country
• Working with a dynamic and highly collaborative team who want to change the game
• A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines.

Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones.

GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015.

Mynt, Inc. is the parent company of GCash, the Philippines' #1 finance superapp, advancing financial inclusion through 'Finance for All'.

G-Xchange, Inc. (GXI) is the payments company for GCash.

GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app.

Fuse Financing, Inc. is the financing company for GCash.

Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions.

Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey.

BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.