B2B Growth Marketing Lead

Xerosoft Management Consultancy; Pasig; On-site; PHP 420,000 - 660,000; Full time

Job summary

Xerosoft Management Consultancy is seeking a Growth Marketing Specialist to drive B2B leads across core service lines including BPO, IT services, and EOR offerings. You will own the full marketing funnel from strategy and creative execution to lead qualification and tracking, collaborating with the Business Development team to build a consistent, high-quality sales pipeline.

The role requires 2–3 years in growth or performance marketing, strong copywriting, analytics, and data-driven decision

Qualifications

• 2-3 years of hands-on experience in growth marketing, digital marketing, performance marketing, or demand generation.
• Demonstrated success in generating qualified B2B leads and optimizing digital ad campaigns.
• Experience using digital advertising platforms (Meta, LinkedIn, Google Ads), analytics tools, CRM systems, and marketing automation software.

Responsibilities

• Design, launch, and manage targeted multi-channel digital campaigns tailored to each business line.
• Manage and optimize paid digital ads, social media channels, SEO, email marketing, and online listings.
• Coordinate and create ad copy, marketing assets, landing pages, and lead intake forms to optimize conversions.
• Continuously test target audiences, ad creatives, messaging, and offers to improve campaign performance.
• Capture and qualify leads before endorsing warm, sales-ready prospects to the Business Development team.
• Set up lead tracking, CRM workflows, and automated email nurturing sequences.
• Monitor ad spend, conversion rates, CPQL, and lead pipeline health; submit actionable analytics reports.

Skills

Copywriting

Analytical mindset

Data-driven execution

Growth marketing

Lead qualification

Tools

Meta (Facebook)

LinkedIn

Google Ads

Analytics tools

CRM systems

Marketing automation software

Job description

Xerosoft Management Consultancy is seeking a Growth Marketing Specialist to drive B2B leads across core service lines including BPO, IT services, and EOR offerings. You will own the full marketing funnel from strategy and creative execution to lead qualification and tracking, collaborating with the Business Development team to build a consistent, high-quality sales pipeline.

The role requires 2–3 years in growth or performance marketing, strong copywriting, analytics, and data-driven decision