Growth Marketing Architect: Lead Gen & Campaigns

Unijobs International Manpower Services Corporation; Eastern Manila District; On-site; PHP 502,000 - 725,000; Full time

Job summary

UNIJOBS International Manpower Services Corporation is seeking a Growth Marketing Specialist to own campaigns, experimentation, and qualified lead generation across our business lines. You will drive growth by managing digital channels, improving campaign performance, and building effective lead tracking and nurturing processes.

The role requires hands-on B2B marketing experience, strong copywriting, data‑driven decision making, and proficiency with advertising platforms, analytics tools, and

Qualifications

• Minimum 2 years hands-on marketing experience.
• Proven ability to generate qualified leads and improve campaigns.
• Experience with advertising platforms, analytics tools, CRM, and automation.
• Data-driven approach to testing, reporting, and action recommendations.
• B2B marketing experience preferred (BPO/IT/EOR).

Responsibilities

• Design and run targeted marketing campaigns across business lines.
• Manage digital channels including social media, paid ads, email, SEO.
• Create or coordinate content, landing pages, and inquiry forms.
• Test audiences, messaging, creatives, and offers.
• Generate and qualify leads, then hand off to sales.
• Set up lead tracking, marketing automation, and nurturing.
• Monitor spend, CPL, and lead quality.
• Submit regular performance reports with insights and actions.
• Own campaigns and collaborate with BD on lead-to-sales.

Skills

Lead generation

Campaign optimization

Digital advertising

CRM & marketing automation

Copywriting

Analytics

B2B marketing

Job description

UNIJOBS International Manpower Services Corporation is seeking a Growth Marketing Specialist to own campaigns, experimentation, and qualified lead generation across our business lines. You will drive growth by managing digital channels, improving campaign performance, and building effective lead tracking and nurturing processes.

The role requires hands-on B2B marketing experience, strong copywriting, data‑driven decision making, and proficiency with advertising platforms, analytics tools, and