Growth Lead: Prospecting & CRM Automation

VA Masters; Bago; On-site; PHP 446,000 - 781,000; Full time

Job summary

VA Masters in the Philippines seeks a proactive Lead Generation and Email Outreach Specialist to drive outbound prospecting, build targeted lists, and manage campaigns. You will own sequences from setup to execution and ensure timely inbound handoffs.

You will use Apollo.io for list building, sequence management, and outbound campaigns, work with CRM systems to keep the pipeline clean, monitor KPIs, and report on performance. Collaboration with the founder to refine messaging is essential.

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management.
• Proven experience in B2B lead generation and cold email outreach.
• Proficiency with CRM platforms for lead tracking and pipeline management.
• Strong grasp of email deliverability best practices, domain warm-up, spam avoidance, and inbox placement.
• Ability to write clear, compelling outreach copy that earns engagement.
• Experience tracking and reporting on KPIs such as open rates, reply rates, and conversions.
• Dependable, precise, and able to work with little supervision.
• Strong communication skills and a proactive approach to problem-solving.

Responsibilities

• Put together targeted prospect lists in Apollo.io off defined ideal client profiles.
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io.
• Build, schedule, and roll out marketing email outreach campaigns.
• Monitor campaign performance metrics and sharpen sequences for better open rates, reply rates, and conversions.
• Run inbound lead flow, ensuring timely follow-up and steady routing.
• Maintain lead records and pipeline hygiene across CRM systems.
• Produce regular reports on campaign performance, lead volume, and pipeline activity.
• Identify new prospecting channels and audience segments.
• Collaborate with the founder to refine messaging and outreach strategy.
• Document processes and develop SOPs as workflows mature.

Skills

Apollo.io

Lead generation

CRM platforms

Email deliverability

Outreach copywriting

Campaign KPI tracking

Dependable

Communication skills

Tools

Keap (Infusionsoft)

Apollo.io

Job description

VA Masters in the Philippines seeks a proactive Lead Generation and Email Outreach Specialist to drive outbound prospecting, build targeted lists, and manage campaigns. You will own sequences from setup to execution and ensure timely inbound handoffs.

You will use Apollo.io for list building, sequence management, and outbound campaigns, work with CRM systems to keep the pipeline clean, monitor KPIs, and report on performance. Collaboration with the founder to refine messaging is essential.