Lead Generation and CRM Virtual Assistant

VA Masters; Bago; On-site; PHP 446,000 - 781,000; Full time

Job summary

VA Masters in the Philippines seeks a proactive Lead Generation and Email Outreach Specialist to drive outbound prospecting, build targeted lists, and manage campaigns. You will own sequences from setup to execution and ensure timely inbound handoffs.

You will use Apollo.io for list building, sequence management, and outbound campaigns, work with CRM systems to keep the pipeline clean, monitor KPIs, and report on performance. Collaboration with the founder to refine messaging is essential.

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management.
• Proven experience in B2B lead generation and cold email outreach.
• Proficiency with CRM platforms for lead tracking and pipeline management.
• Strong grasp of email deliverability best practices, domain warm-up, spam avoidance, and inbox placement.
• Ability to write clear, compelling outreach copy that earns engagement.
• Experience tracking and reporting on KPIs such as open rates, reply rates, and conversions.
• Dependable, precise, and able to work with little supervision.
• Strong communication skills and a proactive approach to problem-solving.

Responsibilities

• Put together targeted prospect lists in Apollo.io off defined ideal client profiles.
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io.
• Build, schedule, and roll out marketing email outreach campaigns.
• Monitor campaign performance metrics and sharpen sequences for better open rates, reply rates, and conversions.
• Run inbound lead flow, ensuring timely follow-up and steady routing.
• Maintain lead records and pipeline hygiene across CRM systems.
• Produce regular reports on campaign performance, lead volume, and pipeline activity.
• Identify new prospecting channels and audience segments.
• Collaborate with the founder to refine messaging and outreach strategy.
• Document processes and develop SOPs as workflows mature.

Skills

Apollo.io

Lead generation

CRM platforms

Email deliverability

Outreach copywriting

Campaign KPI tracking

Dependable

Communication skills

Tools

Keap (Infusionsoft)

Apollo.io

Job description

Job Summary: We’re keen to bring on a proactive and resourceful Lead Generation and Email Outreach Specialist to drive our outbound prospecting and run marketing email campaigns. The role pairs list building, sequence management, and campaign execution with inbound lead handling and pipeline upkeep. The right person is a self‑starter with strong technical aptitude who does best in a fast‑paced setting and can own processes from the ground up.

Key Responsibilities:

• Put together targeted prospect lists in Apollo.io off defined ideal client profiles
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io
• Build, schedule, and roll out marketing email outreach campaigns
• Watch campaign performance metrics and sharpen sequences for better open rates, reply rates, and conversions
• Run inbound lead flow, making sure follow‑up lands on time and routing holds up
• Hold lead records, contact data accuracy, and overall pipeline hygiene tidy across CRM systems
• Turn out regular reports on campaign performance, lead volume, and pipeline activity
• Look into and spot new prospecting channels and audience segments
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy
• Document processes and build standard operating procedures as workflows settle in

Mandatory Skills:

• Hands‑on experience with Apollo.io for list building, sequencing, and outbound campaign management
• Proven experience in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong grasp of email deliverability best practices, domain warm‑up, spam avoidance, and inbox placement included
• Ability to write clear, compelling outreach copy that earns engagement
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Dependable, precise, and able to work with little supervision
• Strong communication skills and a proactive approach to settling problems

Preferred Skills:

• Experience with Keap (Infusionsoft) or similar marketing automation platforms
• Grounding in or familiarity with the finance, accounting, or professional services industry
• Experience building outreach processes and SOPs from scratch in an early‑stage business
• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization
• Familiarity with tools for email verification and list cleaning
• Ability to juggle several campaigns at once while holding data quality steady

Why Join Us:

This is a chance to play a foundational part in a growing finance and accounting firm, shaping the outreach function from the ground up. You'll work directly with the founder, which gives you a clear view of business strategy and the chance to leave a measurable mark on growth. If building systems, owning your work, and watching results land directly is what you enjoy, the role offers both freedom and purpose.