Email Marketing Virtual Assistant

VA Masters; Philippines; On-site; PHP 480,000 - 1,000,000; Full time

Job summary

VA Masters is seeking a proactive Lead Generation and Email Outreach Specialist to drive outbound prospecting and marketing email campaigns. You will manage list building, sequencing, and campaign execution while handling inbound leads and maintaining pipeline hygiene.

You will collaborate directly with the founder to refine messaging, targeting, and outreach strategy. This role requires a self-starter with strong technical aptitude and the ability to own processes from start to finish.

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management.
• Proven experience in B2B lead generation and cold email outreach.
• Proficiency with CRM platforms for lead tracking and pipeline management.
• Strong grasp of email deliverability best practices, domain warm-up, spam avoidance, and inbox placement.
• Ability to write clear, compelling outreach copy that earns engagement.
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversions.
• Dependable, precise, and able to work under little supervision.
• Strong communication skills and a proactive approach to clearing up problems.

Responsibilities

• Assemble targeted prospect lists in Apollo.io against defined ideal client profiles.
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io.
• Build, schedule, and roll out marketing email outreach campaigns.
• Watch campaign performance metrics and sharpen sequences for better open rates, reply rates, and conversions.
• Handle inbound lead flow, ensuring timely follow-up and proper routing.
• Keep lead records, contact data accuracy, and pipeline hygiene tidy across CRMs.
• Turn out regular reports on campaign performance, lead volume, and pipeline activity.
• Study and find new prospecting channels and audience segments.
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy.
• Document processes and build SOPs as workflows settle in.

Skills

Apollo.io expertise

B2B lead generation

CRM proficiency

Email deliverability

Outreach copywriting

KPI tracking

Self-starter

Proactive problem solving

Tools

Keap (Infusionsoft)

Job description

Job Summary:
We're happy to be taking on a proactive and resourceful Lead Generation and Email Outreach Specialist to drive our outbound prospecting and run marketing email campaigns. The role pairs list building, sequence management, and campaign execution with inbound lead handling and pipeline upkeep. The right person is a self-starter with strong technical aptitude who does well in a fast-paced setting and can own processes from the ground up.

Key Responsibilities

• Assemble targeted prospect lists in Apollo.io against defined ideal client profiles
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io
• Build, schedule, and roll out marketing email outreach campaigns
• Watch campaign performance metrics and sharpen sequences for better open rates, reply rates, and conversions
• Handle inbound lead flow, making sure follow-up lands on time and routing holds up
• Keep lead records, contact data accuracy, and overall pipeline hygiene tidy across CRM systems
• Turn out regular reports on campaign performance, lead volume, and pipeline activity
• Study and find new prospecting channels and audience segments
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy
• Document processes and build standard operating procedures as workflows settle in

Mandatory Skills

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management
• Proven experience in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong grasp of email deliverability best practices, domain warm-up, spam avoidance, and inbox placement included
• Ability to write clear, compelling outreach copy that earns engagement
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Dependable, precise, and able to work under little supervision
• Strong communication skills and a proactive approach to clearing up problems

Preferred Skills

• Experience with Keap (Infusionsoft) or similar marketing automation platforms
• Grounding in or familiarity with the finance, accounting, or professional services industry
• Experience building outreach processes and SOPs from scratch in an early-stage business
• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization
• Familiarity with tools for email verification and list cleaning
• Ability to juggle several campaigns at once while keeping data quality steady

Why Join Us:

This is a chance to play a foundational part in a growing finance and accounting firm, shaping the outreach function from the ground up. You'll work directly with the founder, which gives you a clear view of business strategy and the chance to leave a measurable mark on growth. If building systems, owning your work, and watching results land directly is what you enjoy, the role offers both freedom and purpose.