Growth Lead - Direct Mail & CRM

Lendable Ltd; Mexico; Hybrid; PHP 7,425,742 - 11,551,155; Full time

Benefits offered by this job

Flexible working

Hybrid roles

Health coverage

Retirement & savings

Office meals & snacks

Sustainable commuting

Job summary

LENDABLE is seeking a Head of Direct Mail & CRM to own the channel end-to-end—from creative briefs to data pipelines, modelling and optimization. You will build response models, source enrichment data, and drive channel performance with a strong focus on incremental LTV and payback.

The role blends hands-on analytics with operational leadership in a hybrid setup. You’ll lead a small, capable team within a fintech scale-up, collaborating with finance, product and engineering to unlock targeted

Qualifications

• 7+ years across direct mail, CRM, lifecycle or performance marketing, with at least 2–3 years owning a channel or function end-to-end
• Hands-on with data: you personally build response/propensity models and write the SQL/Python to source, clean and join the data behind them
• Track record scaling a measurable acquisition or retention channel with real commercial impact (CAC, ROI, incremental LTV)
• Fluent in the economics: you size, forecast and defend a channel on unit economics and LTV, not volume
• Comfortable running the operational side: creative briefs, print/mail production, logistics and vendor management
• Strong grasp of targeting and measurement: segmentation, holdouts, incrementality testing, attribution
• A commercial communicator who can earn the trust of finance, data, product and engineering
• Demonstrable use of AI in your workflow (analysis, creative, modelling, automation)

Responsibilities

• Own the direct mail strategy end-to-end and set ambitious, LTV-anchored targets for volume, response and payback
• Scale the channel rapidly but sustainably, expanding sends only as far as the economics justify
• Own the P&L view of the channel: forecasting, budget and CAC/LTV discipline
• Build the response/propensity model that decides who we mail, with what offer, and when

Skills

Direct Mail

CRM

Lifecycle marketing

Performance marketing

Data modelling

Tools

SQL

Python

Job description

LENDABLE is seeking a Head of Direct Mail & CRM to own the channel end-to-end—from creative briefs to data pipelines, modelling and optimization. You will build response models, source enrichment data, and drive channel performance with a strong focus on incremental LTV and payback.

The role blends hands-on analytics with operational leadership in a hybrid setup. You’ll lead a small, capable team within a fintech scale-up, collaborating with finance, product and engineering to unlock targeted