Lifecycle Marketing Specialist

KamelMedia; Angeles; On-site; PHP 500,000 - 900,000; Full time

Job summary

KamelMedia is seeking a Lifecycle Marketing Specialist to build and grow owned-audience channels across email, SMS, CRM, automation, and lead generation. This is a hands-on role with strategic ownership; you will determine what needs to be built, build it, measure it, and improve it.

You will lead journeys for D2C, B2B, and B2C, manage automations from welcome to reactivation, own segmentation and deliverability, and build infrastructure like triggers, CRM sync, and lead routing.

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, email, or marketing automation with direct ownership of results.
• Demonstrated examples of campaigns, flows, automations, or programs that generated revenue, pipeline, or qualified leads.
• Strong D2C experience, including ecommerce or subscription businesses.
• Understanding of AOV, LTV, repeat purchase, retention, and promotional strategy.
• B2B and/or B2C lead-generation experience with an understanding of lead quality and downstream sales conversion.
• Strong deliverability expertise, including SPF, DKIM, DMARC, domain warmup, sender reputation, and inbox-placement troubleshooting.
• Hands-on experience building segments, automations, templates, integrations, and workflows.
• Strong copywriting and brand-voice fundamentals.
• Claude Code fluency required; should already use AI as a daily working tool and be comfortable using Claude Code for tasks such as cleaning and reconciling data, generating and QAing email HTML, writing or troubleshooting API calls, connecting platforms that do not natively integrate, batch-building segments and sequences, and creating scripts, workflows, and custom automations.
• Genuine proficiency in several of the following: GoHighLevel, Klaviyo, HubSpot, Mailchimp, Zapier, Claude Code, Make, n8n, Instantly, Smartlead, Lemlist, Apollo, Clay, GA4, Looker Studio, Shopify, Webflow, Twilio, or Segment

Responsibilities

• Map customer and lead journeys across D2C, B2B, and B2C accounts.
• Build and optimize welcome, abandonment, post-purchase, nurture, winback, reactivation, and sales-hand-off automations.
• Own segmentation, RFM strategy, suppression logic, list health, re-engagement, and sunset policies.
• Build the underlying infrastructure, including triggers, integrations, webhooks, field mapping, CRM sync, and lead routing.
• Own campaign strategy and execution from brief through reporting for email and SMS.
• Write conversion-focused copy and direct creative based on performance.
• Own deliverability, including SPF, DKIM, DMARC, warmup, sender reputation, inbox placement, and engagement-based sending.
• Build and optimize lead magnets, landing pages, forms, quizzes, gated content, paid-social lead capture, and booked-call funnels.
• Own performance metrics including revenue per recipient, flow-attributed revenue, CAC, lead-to-opportunity conversion, and retention.
• Build documented testing roadmaps across offers, messaging, subject lines, timing, segmentation, cadence, landing pages, and CTAs

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

D2C experience

Copywriting

Brand voice

Analytics

A/B testing

Tools

Klaviyo

HubSpot

Mailchimp

Zapier

Claude Code

Make

n8n

Instnatly

Lemlist

Apollo

GA4

Looker Studio

Shopify

Webflow

Twilio

Segment

Job description

About the role

We are looking for a Lifecycle Marketing Specialist who can build and grow owned-audience channels across email, SMS, CRM, automation, and lead generation. This is a hands‑on role with strategic ownership. You will determine what needs to be built, build it, measure it, and improve it.

Key responsibilities

• Map customer and lead journeys across D2C, B2B, and B2C accounts

• Build and optimize welcome, abandonment, post‑purchase, nurture, winback, reactivation, and sales‑handoff automations

• Own segmentation, RFM strategy, suppression logic, list health, re‑engagement, and sunset policies

• Build the underlying infrastructure, including triggers, integrations, webhooks, field mapping, CRM sync, and lead routing

• Own campaign strategy and execution from brief through reporting for email and SMS

• Write conversion‑focused copy and direct creative based on performance

• Own deliverability, including SPF, DKIM, DMARC, warmup, sender reputation, inbox placement, and engagement‑based sending

• Build and optimize lead magnets, landing pages, forms, quizzes, gated content, paid‑social lead capture, and booked‑call funnels

• Own performance metrics including revenue per recipient, flow‑attributed revenue, CAC, lead‑to‑opportunity conversion, and retention

• Build documented testing roadmaps across offers, messaging, subject lines, timing, segmentation, cadence, landing pages, and CTAs

About you

• 5+ years of experience in lifecycle marketing, CRM, email, or marketing automation with direct ownership of results

• Demonstrated examples of campaigns, flows, automations, or programs that generated revenue, pipeline, or qualified leads

• Strong D2C experience, including ecommerce or subscription businesses

• Understanding of AOV, LTV, repeat purchase, retention, and promotional strategy

• B2B and/or B2C lead‑generation experience with an understanding of lead quality and downstream sales conversion

• Strong deliverability expertise, including SPF, DKIM, DMARC, domain warmup, sender reputation, and inbox‑placement troubleshooting

• Hands‑on experience building segments, automations, templates, integrations, and workflows

• Strong copywriting and brand‑voice fundamentals

• Claude Code fluency required; should already use AI as a daily working tool and be comfortable using Claude Code for tasks such as cleaning and reconciling data, generating and QAing email HTML, writing or troubleshooting API calls, connecting platforms that do not natively integrate, batch‑building segments and sequences, and creating scripts, workflows, and custom automations

• Genuine proficiency in several of the following: GoHighLevel, Klaviyo, HubSpot, Mailchimp, Zapier, Claude Code, Make, n8n, Instantly, Smartlead, Lemlist, Apollo, Clay, GA4, Looker Studio, Shopify, Webflow, Twilio, or Segment

Bonus Experience

• Cold email at scale and multi‑inbox infrastructure

• B2B outbound, enrichment, ICP research, and offer testing

• SMS and push marketing

• TCPA, CAN‑SPAM, GDPR, and CASL compliance

• Agency or multi‑client experience

• Landing pages and CRO

• Paid‑media collaboration

• HTML, Liquid, APIs, or scripting

What Success Looks Like

Success in this role means creating measurable improvement in:

• Lifecycle‑attributed revenue and pipeline

• Automated‑flow contribution

• Qualified lead volume and quality

• Lead and customer conversion rates

• Retention and repeat purchase

• Revenue per subscriber

• Deliverability and list health

• Testing and learning velocity

• Automation and operational efficiency

This is not a role for someone who simply sends emails.

You will build and own the systems that acquire, nurture, convert, retain, and reactivate customers and leads.