Growth-Focused Trade Marketing Lead

Mondelez International Inc.; Parañaque; On-site; PHP 600,000 - 900,000; Full time

Job summary

Mondelēz International is seeking a Trade Marketing professional to drive category planning and activation in the Philippines market. You will lead strategic decisions by analyzing market dynamics, consumer insights, and POS execution while coordinating with sales and category teams to achieve annual targets.

The role focuses on developing and implementing trade marketing plans, optimizing investments in category building blocks, and ensuring clear channel communication to maximize growth across

Qualifications

• Experience in category planning and leading trade marketing initiatives.
• Ability to translate consumer insights into actionable category plans.
• Strong analytical skills and business acumen to drive growth.
• Ability to influence stakeholders and collaborate cross-functionally.
• Understanding of market dynamics across channels and categories.
• Proactive in identifying opportunities and threats to grow the brand.

Responsibilities

• Lead development of the trade marketing component of the category annual plans.
• Analyze market dynamics and consumer insights by channel to guide decisions.
• Lead business planning meetings to build sales quotas aligned with annual targets.
• Recommend investments in category building blocks and ensure execution at POS.
• Monitor competitors’ activity to identify opportunities and risks for the brand.
• Provide leadership within multi-category teams with channel-specific POS insights.

Skills

Category planning

Trade marketing

Analytical skills

Business acumen

Stakeholder influence

Market dynamics

Job description

Mondelēz International is seeking a Trade Marketing professional to drive category planning and activation in the Philippines market. You will lead strategic decisions by analyzing market dynamics, consumer insights, and POS execution while coordinating with sales and category teams to achieve annual targets.

The role focuses on developing and implementing trade marketing plans, optimizing investments in category building blocks, and ensuring clear channel communication to maximize growth across