Retail Activation & Trade Marketing Lead

Market-Reach Int'l. Resources Corp.; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Market-Reach Int'l. Resources Corp. in the Philippines is seeking a Trade Marketing Manager to drive growth through in-market trade strategies, retail execution, and channel development.

You will collaborate with Sales and Marketing to improve product availability, visibility, and sell-out performance across trade channels. The role requires 3–5 years in Trade Marketing or FMCG Sales, strong retailer insights, and the ability to design and evaluate promotions and budgets for sandbox pilots and

Qualifications

• Bachelor’s degree in business, Marketing, or related field.
• 3-5 years in Trade Marketing or FMCG Sales roles.
• Strong background in retail execution and channel management.
• Excellent analytical and negotiation skills.
• Experience in FMCG distribution is required.

Responsibilities

• Design and implement trade marketing experiments in sandbox or pilot markets.
• Execute in-store promotions, merchandising, and activation programs for test products.
• Collaborate with Sales teams to ensure proper distribution and execution in target outlets.
• Track and analyze sell-out performance, shopper behavior, and promotion effectiveness.
• Identify high-performing trade strategies for scale-up.
• Manage sandbox trade budgets and ensure efficient allocation of resources.
• Develop POS materials and retail execution tools for pilot testing.
• Monitor competitor activity within test markets.
• Gather insights from retailers, distributors, and consumers for improvement.
• Provide recommendations for national rollout based on test results.

Skills

Retail execution

Channel management

Analytical skills

Negotiation skills

Education

Bachelor’s degree in business/Marketing

Job description

Market-Reach Int'l. Resources Corp. in the Philippines is seeking a Trade Marketing Manager to drive growth through in-market trade strategies, retail execution, and channel development.

You will collaborate with Sales and Marketing to improve product availability, visibility, and sell-out performance across trade channels. The role requires 3–5 years in Trade Marketing or FMCG Sales, strong retailer insights, and the ability to design and evaluate promotions and budgets for sandbox pilots and