Growth-Driven Performance Marketer

MicroSourcing International; Quezon City; Hybrid; PHP 700,000 - 900,000; Full time

Benefits offered by this job

Healthcare on day one

Dependent coverage

Paid time off with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing is seeking a Performance Marketing Specialist to own and optimize digital channel plans across Google Ads, Meta, TikTok, and Shopping campaigns. You will translate business targets into media strategies, budgets, and testing roadmaps while collaborating with Marketing and Ecommerce teams to align with promotions and stock positions.

You will build campaigns, refine bidding strategies, and ensure proper conversion tracking in GA4.

Responsibilities

• Own the performance marketing plan for core digital channels in line with brand and trading calendars.
• Translate commercial targets into clear media plans: budgets, audiences, bidding strategies, creative requirements and testing roadmaps.
• Collaborate with the Marketing Manager and Ecommerce Manager to align performance activity with promotions, product launches and stock positions.
• Build, launch and optimise campaigns across Google (Search, Shopping, Performance Max), Meta, TikTok and other relevant platforms.
• Continuously refine keywords, audiences, bids, placements and creatives to hit ROAS and CPA targets.
• Design and run structured tests (creative, offer, audience, landing page) and roll out winners across brands and channels.
• Ensure accurate conversion tracking and event setup in GA4 and ad platforms.
• Work with the Ecommerce Manager to brief and refine landing pages for key campaigns, ensuring message match and a smooth path to purchase.
• Use analytics and testing tools to identify drop-off points and opportunities to improve conversion rate.
• Coordinate with design and development resources to implement and measure CRO changes.
• Own weekly and monthly reporting for performance channels: spend, revenue, ROAS, CPA, key trends and insights.

Tools

Google Ads

Meta Ads

TikTok Ads

Shopping campaigns

Remarketing

Job description

MicroSourcing is seeking a Performance Marketing Specialist to own and optimize digital channel plans across Google Ads, Meta, TikTok, and Shopping campaigns. You will translate business targets into media strategies, budgets, and testing roadmaps while collaborating with Marketing and Ecommerce teams to align with promotions and stock positions.

You will build campaigns, refine bidding strategies, and ensure proper conversion tracking in GA4.