Paid Ads Lead: Meta, TikTok & Google Campaigns

SM Retail Inc.; Pasay; On-site; PHP 1,000,000 - 1,400,000; Full time

Job summary

SM Retail Inc. seeks a Senior Digital Marketing Manager with hands-on expertise in full paid ads implementation across Meta, TikTok, and Google Ads. The role requires leading end-to-end campaign setup, media planning and buying, budget management, and performance reporting across multiple brands.

You will oversee teams and projects, optimize campaigns for reach and ROI, and build strong relationships with media agencies and vendors to ensure optimal placements and compliant agreements.

Qualifications

• 5–8+ years in Digital Marketing.
• Hands-on experience in paid ads setup and implementation across multiple platforms.

Responsibilities

• Lead end-to-end paid campaign setup across Meta, TikTok and Google Ads.
• Develop and execute media plans across channels; negotiate media buys and manage budgets.
• Monitor and optimize campaigns for reach, frequency, impressions, engagement, conversions and ROI.
• Track, analyze, and report campaign performance with actionable insights.

Skills

Paid ads setup

Campaign management

Meta Ads

TikTok Ads

Google Ads

Budget management

Team leadership

Multi-brand management

Job description

SM Retail Inc. seeks a Senior Digital Marketing Manager with hands-on expertise in full paid ads implementation across Meta, TikTok, and Google Ads. The role requires leading end-to-end campaign setup, media planning and buying, budget management, and performance reporting across multiple brands.

You will oversee teams and projects, optimize campaigns for reach and ROI, and build strong relationships with media agencies and vendors to ensure optimal placements and compliant agreements.