Growth & Acquisition Lead

mWell (Metro Pacific Health Tech); Pasig; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

mWell (Metro Pacific Health Tech) seeks an Acquisition Lead to drive user growth and convert interest into active usage and paid transactions across digital channels, partnerships, referrals, and on-ground activations in the Philippines.

You will manage acquisition budgets, optimize conversions from install to first purchase and subscription, and collaborate with Product, CRM, and external partners to deliver measurable growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years in customer acquisition, growth marketing, or performance marketing.
• Experience owning campaigns and budgets.

Responsibilities

• Develop and implement acquisition plans aligned with revenue goals.
• Manage paid acquisition across Meta, Google, TikTok, and app networks.
• Collaborate with Product and Tech to improve app store visibility and tracking.
• Build referral and partner campaigns with clear attribution.
• Monitor performance, budgets, and provide regular reports.

Skills

Paid media platforms

App analytics

Attribution & tracking

Analytical skills

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

mWell (Metro Pacific Health Tech) seeks an Acquisition Lead to drive user growth and convert interest into active usage and paid transactions across digital channels, partnerships, referrals, and on-ground activations in the Philippines.

You will manage acquisition budgets, optimize conversions from install to first purchase and subscription, and collaborate with Product, CRM, and external partners to deliver measurable growth.