Acquisition Lead

mWell (Metro Pacific Health Tech); Pasig; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

mWell (Metro Pacific Health Tech) seeks an Acquisition Lead to drive user growth and convert interest into active usage and paid transactions across digital channels, partnerships, referrals, and on-ground activations in the Philippines.

You will manage acquisition budgets, optimize conversions from install to first purchase and subscription, and collaborate with Product, CRM, and external partners to deliver measurable growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years in customer acquisition, growth marketing, or performance marketing.
• Experience owning campaigns and budgets.

Responsibilities

• Develop and implement acquisition plans aligned with revenue goals.
• Manage paid acquisition across Meta, Google, TikTok, and app networks.
• Collaborate with Product and Tech to improve app store visibility and tracking.
• Build referral and partner campaigns with clear attribution.
• Monitor performance, budgets, and provide regular reports.

Skills

Paid media platforms

App analytics

Attribution & tracking

Analytical skills

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

The Acquisition Lead will lead initiatives that grow mWell’s user base and turn interest into active usage and paid transactions. The role will develop and execute acquisition campaigns across digital channels, partnerships, referrals, and on-ground activations, connecting more Filipinos to mWell’s health and wellness services.

This role requires a commercially minded marketer who can manage acquisition budgets, improve conversion, and deliver measurable growth across app registrations, first-time purchases, and subscriptions.

Key Responsibilities

Acquisition Strategy and Execution

• Develop and implement acquisition plans aligned with mWell’s business priorities, target audiences, and revenue goals.
• Build acquisition campaigns for priority offerings, including teleconsultations, health plans, wearables, and family health services.
• Identify and test new channels, audiences, and offers that can generate sustainable customer growth.

Digital and Performance Marketing

• Manage paid acquisition across relevant platforms, including Meta, Google, TikTok, and app acquisition networks.
• Oversee campaign targeting, budget allocation, creative testing, and optimization, working with internal teams and external agencies.
• Improve the acquisition journey from ad exposure and landing-page visits to app installs, registration, service activation, and first purchase.
• Work with Product and Technology teams to improve app store visibility, campaign tracking, deep links, and conversion measurement.

Partnerships and On-Ground Acquisition

• Work with Enterprise, Government, Retail, and Partnerships teams to convert partner reach into registered and active mWell users.
• Develop acquisition mechanics for events, employee programs, community initiatives, retail channels, and partner campaigns.
• Build and optimize referral and affiliate initiatives, with clear attribution and measurable results.

Activation and Conversion

• Partner with CRM and Product teams to help newly acquired users complete onboarding and take their first meaningful action.
• Develop offers and customer journeys that encourage first consultations, purchases, and subscriptions.
• Identify drop-off points and recommend improvements to messaging, offers, and the customer experience.

Analytics and Budget Management

• Monitor acquisition performance, customer quality, and channel profitability.
• Manage acquisition budgets and recommend spending decisions based on results.
• Present regular performance reports with clear insights, corrective actions, and growth opportunities.
• Ensure campaigns follow brand guidelines, applicable advertising requirements, and data privacy standards.

Key Performance Indicators

• New registered users and cost per registration
• New activated users and cost per activation
• First-time paying customers and customer acquisition cost
• Conversion rates from install to registration, activation, and purchase
• Revenue and return on acquisition spendingEarly repeat usage and retention of acquired users, in partnership with CRM and Product
• Partner-attributed registrations, activations, and purchases

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Three to five years of relevant experience in customer acquisition, growth marketing, or performance marketing, including experience owning campaigns and budgets.
• Demonstrated success in acquiring and converting customers for a mobile app, subscription business, e-commerce platform, fintech, healthcare, or a related consumer service.
• Hands-on understanding of paid media platforms, app analytics, attribution, and conversion tracking.Strong analytical skills, with the ability to translate campaign data into commercial decisions.
• Experience working across creative, product, CRM, technology, sales, and partnership teams.
• Strong project management, communication, and agency management skills.
• Understanding of Filipino consumer behavior; healthcare or digital health experience is an advantage.