General Trade Development Manager - Central Luzon

Foodcrafters Inc.; Central Luzon; On-site; PHP 700,000 - 900,000; Full time

Job summary

Foodcrafters Inc. is seeking a Distributor Sales Manager to oversee the distribution network and profitability within the territory. The role ensures execution of VDMC standards while strengthening distributor capability, sales performance and product availability.

You will train and coach distributors, manage distributor accounts, and implement programs to grow volume, coverage and product awareness. Strong negotiation, planning and interpersonal skills are essential for success in this role.

Qualifications

• Graduate of any four-year course, preferably a business-related course.
• At least three years of sales experience, preferably in FMCG or processed meat, including frozen products.
• Experience handling corporate, wholesale or trading distributors.
• Completed sales training, with strong selling and negotiation skills.
• Ability to formulate business plans and translate strategies into practical sales action plans.
• Ability to train, coach and develop distributor and sales personnel.
• Excellent interpersonal and communication skills with a strong customer service orientation.
• Ability to resolve problems independently within company guidelines.
• Computer proficient, including MS Office applications.

Responsibilities

• Train distributors, operations managers, distributor sales supervisors and distributor sales personnel on products and services, trade coverage, Basic Call Procedure (BCP), selling skills, negotiation, communication and recruitment.
• Manage distributor accounts and ensure compliance with operational requirements, including availability, merchandising, pricing, coverage, planogram and right product mix distribution standards.
• Initiate and implement projects and sales programmes that increase sales volume, product availability and product awareness.
• Communicate sales and marketing programmes, company direction, strategies and action plans to distributors and sales teams.
• Conduct regular business reviews with distributors and provide recommendations to improve performance and profitability.
• Prepare and submit accurate field evaluation and validation reports.
• Maintain an updated database of sub-dealers and retailers.
• Submit accurate weekly distributor shipment projections.
• Monitor and maintain ideal distributor floor stock inventory levels.
• Support distributors in managing product freshness and maintaining agreed back-order limits.
• Build strong working relationships with distributors, sub-dealers, retailers and internal stakeholders to drive territory performance.

Skills

Train distributors

Negotiation

Sales planning

Communication

Customer service

Problem solving

Education

Bachelor's degree in business or related field

Tools

MS Office

Job description

About the role

Manage the distribution network and profitability of assigned distributors within the territory. The role ensures effective execution of Volume, Distribution, Merchandising, Pricing and Coverage (VDMPC) standards while strengthening distributor capability, sales performance and product availability.

Key responsibilities

• Train distributors, operations managers, distributor sales supervisors and distributor sales personnel on products and services, trade coverage, Basic Call Procedure (BCP), selling skills, negotiation, communication and recruitment.

• Manage distributor accounts and ensure compliance with operational requirements, including availability, merchandising, pricing, coverage, planogram and right product mix distribution standards.

• Initiate and implement projects and sales programmes that increase sales volume, product availability and product awareness.

• Communicate sales and marketing programmes, company direction, strategies and action plans to distributors and sales teams.

• Conduct regular business reviews with distributors and provide recommendations to improve performance and profitability.

• Prepare and submit accurate field evaluation and validation reports.

• Maintain an updated database of sub-dealers and retailers.

• Submit accurate weekly distributor shipment projections.

• Monitor and maintain ideal distributor floor stock inventory levels.

• Support distributors in managing product freshness and maintaining agreed back-order limits.

• Build strong working relationships with distributors, sub-dealers, retailers and internal stakeholders to drive territory performance.

What we're looking for

• Graduate of any four-year course, preferably a business-related course.

• At least three years of sales experience, preferably in FMCG or processed meat, including frozen products.

• Experience handling corporate, wholesale or trading distributors.

• Completed sales training, with strong selling and negotiation skills.

• Ability to formulate business plans and translate strategies into practical sales action plans.

• Ability to train, coach and develop distributor and sales personnel.

• Excellent interpersonal and communication skills with a strong customer service orientation.

• Ability to resolve problems independently within company guidelines.

• Computer proficient, including MS Office applications.