General Manager

Private Advertiser; Parañaque; On-site; PHP 2,500,000 - 6,000,000; Full time

Job summary

Private Advertiser is seeking a high-level executive to head Sales, Marketing, and Commercial Strategy in the Philippines. The role oversees a national organization, drives revenue growth, and strengthens brand equity across channels and markets.

You will own the sales strategy end-to-end, manage trade marketing, pricing, and promotions, and ensure alignment with production planning and supply chain. Strong leadership and financial acumen are essential.

Qualifications

• MBA or equivalent advanced degree is a plus.
• Minimum 10 years in food manufacturing or FMCG with 5+ years in senior leadership.
• Strategic leadership in sales, marketing, key accounts and channel development.
• Operations, production, and supply chain experience is required.
• Strong people leadership with talent development abilities.
• Financial acumen including budgeting and P&L management.
• Excellent communication and ability to report to corporate officers.

Responsibilities

• Lead national sales and marketing organization and execute the commercial plan.
• Own end-to-end sales strategy: distribution, key accounts, pricing, promotions.
• Drive new business development and market expansion.
• Direct brand management, consumer insights, and product launches.
• Set and monitor KPIs and take corrective actions when needed.
• Build and mentor a high-performing leadership team.
• Oversee operations and manufacturing alignment with demand and supply.

Skills

Sales leadership

Channel development

Brand management

Trade marketing

P&L management

Budgeting

Cross-functional leadership

Strategic planning

Market expansion

Education

MBA or equivalent

Business/Commerce degree

Tools

ERP systems

Job description

Key Responsibilities

A. Sales and Marketing Leadership

• lead and direct the national sales and marketing organization, developing and executing the commercial plan that drives revenue growth, market share, and brand equity.
• own the sales strategy end-to-end: distribution and channel development, key account management, trade marketing, pricing, promotions, and route-to-market planning.
• drive new business development and market expansion, identifying growth opportunities and converting them into profitable volume.
• direct brand management and consumer marketing, including brand positioning, consumer and market insights, advertising and media, and successful new product launches.
• set and monitor commercial KPIs (sales targets, market share, sell-out, distribution coverage, trade spend efficiency) and take corrective action against plan.

B. People Leadership

• build and lead a high-performing team of department heads and managers, creating a motivated, skilled, and accountable organization.
• coach, develop, and mentor executives, building a leadership pipeline with robust succession planning.

C. Operations and Manufacturing

• oversee manufacturing operations to ensure supply availability and capacity meet market demand, with ownership of production efficiency, quality, and food safety.
• align sales demand with supply chain and production planning to deliver service levels and cost targets.
• drive continuous improvement in plant performance, new product implementation, and long-term capacity strategy.

D. Financial Accountability

• own the organization P&L, including budgeting, expense management, profitability improvement, and capital investment decisions to maximize shareholder value.

Qualifications and Requirements

Required:

• Education: degree in Business, Sales & Marketing, Business Administration, Commerce, or a related business field. An MBA or equivalent advanced degree is a plus. Engineering and Food Science backgrounds are given secondary priority and are considered only when complemented by a strong commercial track record.
• Experience: minimum 10 years of relevant experience in food manufacturing or FMCG, with at least 5 years in a senior leadership role overseeing multiple functions.
• Sales & Marketing: substantial, proven background in sales and marketing at a strategic leadership level, covering sales management, brand and trade marketing, key accounts, and channel development.
• Operations: clear and demonstrated experience on the operations and manufacturing side of a food business, including production, quality, and supply chain.
• People: strong people leadership with the ability to build teams, develop talent pipelines, and lead organizational development.
• Finance: financial acumen with proficiency in budgeting, P&L management, capital expenditure planning, and investment evaluation.
• Communication: strong communication and stakeholder skills to cascade strategy across all levels and report to corporate officers.
• Travel: willingness to travel between facilities and attend on-site manufacturing operations as needed.

Preferred:

• experience in food manufacturing specifically
• familiarity with food safety standards, labeling requirements, and local and international food regulations
• experience managing both commercial and plant organizations