Sales & Marketing Officer

Kings Quality Foods, Inc.; Anda; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Kings Quality Foods, Inc. is seeking a Senior Sales & Key Account Manager to manage key supermarket and modern trade accounts in Pangasinan. You will develop relationships with buyers, negotiate listings, and drive sales targets.

This role also covers trade marketing, promotions, and brand development, with heavy emphasis on reporting and cross-functional coordination. A minimum of 10 years’ FMCG experience and food manufacturing exposure are required.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, or related field.
• Minimum of 10 years’ FMCG experience with supermarket key accounts and trade marketing.
• Experience in food manufacturing is essential.
• Proven expertise in modern trade operations, negotiations, and account management.
• Strong analytical, communication, and presentation skills.
• Results-oriented, able to work independently and under pressure.
• Proficient in MS Office and sales reporting tools.

Responsibilities

• Manage and grow key supermarket and modern trade accounts to achieve sales targets.
• Develop and maintain strong relationships with buyers, merchandisers, and key decision-makers.
• Negotiate product listings, pricing, promotions, and trade terms.
• Monitor sell-in and sell-out performance and implement corrective actions as needed.
• Plan, execute, and evaluate trade marketing programs, promotions, and merchandising activities.
• Ensure proper product visibility, planogram compliance, and promotional execution in all assigned accounts.
• Coordinate with distributors and merchandising teams to ensure effective market coverage.
• Analyze promotion results and provide actionable insights to improve ROI.
• Support brand-building initiatives aligned with company marketing strategies.
• Gather market intelligence, competitor activities, pricing trends, and consumer insights.
• Recommend product innovations, packaging improvements, and promotional strategies based on market feedback.
• Prepare regular sales reports, forecasts, and performance analyses.
• Coordinate closely with production, logistics, finance, and marketing teams for smooth operations.
• Ensure compliance with company policies, food safety standards, and trade regulations.

Skills

Analytical skills

Communication skills

Presentation skills

Negotiation skills

Independence under pressure

Travel willingness

Education

Bachelor’s degree in Marketing or Business Administration

Tools

MS Office

Sales reporting tools

Job description

Sales & Key Account Management

• Manage and grow key supermarket and modern trade accounts to achieve sales targets.

• Develop and maintain strong relationships with buyers, merchandisers, and key decision-makers.

• Negotiate product listings, pricing, promotions, and trade agreements.

• Monitor sell-in and sell-out performance and implement corrective action plans as needed.

Trade Marketing & Promotions

• Plan, execute, and evaluate trade marketing programs, in-store promotions, and merchandising activities.

• Ensure proper product visibility, planogram compliance, and promotional execution in all assigned accounts.

• Coordinate with distributors and merchandising teams to ensure effective market coverage.

• Analyze promotion results and provide actionable insights to improve ROI.

Marketing & Brand Development

• Support brand-building initiatives aligned with company marketing strategies.

• Gather market intelligence, competitor activities, pricing trends, and consumer insights.

• Recommend product innovations, packaging improvements, and promotional strategies based on market feedback.

Reporting & Coordination

• Prepare regular sales reports, forecasts, and performance analyses.

• Coordinate closely with production, logistics, finance, and marketing teams to ensure smooth operations.

• Ensure compliance with company policies, food safety standards, and trade regulations.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum of 10 years’ experience in the FMCG industry, with strong exposure to supermarket key accounts and trade marketing.

• Experience in food manufacturing is essential.

• Proven expertise in modern trade operations, negotiations, and account management.

• Strong analytical, communication, and presentation skills.

• Results-oriented with the ability to work independently and under pressure.

• Proficient in MS Office and sales reporting tools.

Preferred Profile

• WIth extensive experience in food manufacturing and FMCG.

• Strong network within supermarket and modern trade channels.

• Willing to travel as required.