Assistant General Manager

Private Advertiser; Parañaque; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a seasoned Sales and Marketing leader to drive growth across channels, managing distribution, trade marketing, pricing, and promotions.

You will lead field sales teams, track KPIs, collaborate with manufacturing operations, and foster a culture of accountability and strategic ownership while traveling between facilities.

Qualifications

• Education: degree in Business, Marketing, Sales & Marketing, Business Administration, Commerce, or a related business field.
• Experience: 5-8 years in food manufacturing, FMCG, or related consumer goods with strong sales/marketing results.
• Commercial track record: proven ability to deliver volume, market share, and distribution results.
• Willingness to learn manufacturing and operations.
• Strong people and communication skills, with experience leading teams.
• Willingness to travel between facilities and attend on-site operations.

Responsibilities

• Execute and help direct the sales and marketing plan across distribution channels and trade marketing.
• Drive day-to-day commercial performance including volume, market share, and sell-out targets.
• Support brand building and consumer marketing, including market insights and new product launches.
• Manage field sales and merchandising teams, monitor coverage and trade spend effectiveness.
• Track commercial KPIs and advise the General Manager on corrective actions.
• Lead and develop the sales and marketing team, coaching supervisors and field teams.
• Cascade goals and foster accountability and strategic ownership.
• Learn core operational basics and coordinate with plant operations to ensure supply meets demand.
• Participate in plant visits and on-site development activities.

Skills

Sales leadership

People management

Communication

Travel readiness

Education

Business/Marketing degree

Job description

Key Responsibilities

A. Sales and Marketing

• execute and help direct the sales and marketing plan: distribution, channel development, trade marketing, key account management, pricing, and promotions.

• drive day-to-day commercial performance, managing volume, market share, and sell-out targets across all routes to market.

• support brand building and consumer marketing, including market insights, trade and retail execution, and new product launches.

• manage field sales and merchandising teams, monitoring coverage, distribution, and trade spend effectiveness.

• track commercial KPIs and recommend corrective actions to the General Manager.

B. People Leadership

• help lead, motivate, and develop the sales and marketing team, coaching supervisors and field teams for higher performance.

• support the General Manager in cascading goals and building a culture of accountability and strategic ownership.

C. Operations and Manufacturing

• Actively learn the core operational and manufacturing fundamentals - production flow, quality assurance, food safety, and supply chain

• Support coordination between the commercial team and plant operations to ensure supply meets demand.

• Participate in plant visits and on-site learning activities as part of ongoing development.
  

Qualifications and Requirements

Required:

• Education: degree in Business, Marketing, Sales & Marketing, Business Administration, Commerce, or a related business field. Engineering and Food Science backgrounds are acceptable but secondary to a strong commercial profile.

• Experience: 5-8 years of relevant experience in food manufacturing, FMCG, or a related consumer goods business, with a strong, demonstrable record in sales and marketing.

• Commercial track record: proven ability to deliver volume, market share, and distribution results through sales management, key accounts, and trade marketing.

• Learning mindset: willingness and aptitude to learn the manufacturing and operations side of the business, with a genuine interest in plant operations.

• People skills: strong people and communication skills, with experience leading or supervising teams.

• Travel: willingness to travel between facilities and attend on-site manufacturing operations.
  

Preferred:

• experience in food manufacturing or FMCG specifically

• exposure to brand management, new product launches, or trade marketing

• basic familiarity with food safety and quality standards