Onsite Brand Manager - FMCG Growth & P&L Leader

PM Consulting; Philippines; On-site; PHP 1,500,000 - 2,600,000; Full time

Job summary

PM Consulting seeks a Brand Manager for a Consumer Goods portfolio in the Philippines. You will develop and execute brand strategies that grow market share, strengthen brand equity, and drive sustainable performance with cross-functional teams.

The role covers end-to-end brand management, P&L oversight, product launches, consumer insights, budgeting, and multi-channel campaigns, reporting to senior leadership and mentoring junior team members.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in end-to-end brand management within the FMCG industry, including 2 years of people management.
• Proven experience in end-to-end brand management, including brand strategy, portfolio management, product launches, consumer insights, campaign development, budget management, performance analysis, and innovation planning.
• Experience managing Brand P&L and driving business growth initiatives.
• Strong project management, communication, and stakeholder management skills.
• Ability to collaborate effectively across sales, trade marketing, supply chain, and senior leadership teams.

Responsibilities

• Develop and execute brand strategies, annual plans, and marketing initiatives aligned with business objectives.
• Manage the full brand lifecycle, including consumer insights, positioning, innovation, product launches, and performance evaluation.
• Own and manage brand budgets, forecasts, and P&L performance.
• Analyze market trends, consumer behavior, and competitive activities to identify growth opportunities.
• Partner closely with Sales and Trade Marketing teams to develop programs that drive sustainable sales growth.
• Lead integrated marketing campaigns across multiple channels to strengthen brand equity and market presence.
• Build strong relationships with internal and external stakeholders to support business objectives.
• Monitor brand performance and recommend actions to improve market share, profitability, and consumer engagement.
• Lead and develop team members to ensure effective execution of brand initiatives.
• Present business reviews, strategic recommendations, and performance updates to senior management.

Skills

Brand management

FMCG

P&L management

Project management

Stakeholder management

Cross-functional collaboration

Marketing campaigns

Team leadership

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

PM Consulting seeks a Brand Manager for a Consumer Goods portfolio in the Philippines. You will develop and execute brand strategies that grow market share, strengthen brand equity, and drive sustainable performance with cross-functional teams.

The role covers end-to-end brand management, P&L oversight, product launches, consumer insights, budgeting, and multi-channel campaigns, reporting to senior leadership and mentoring junior team members.