Email Marketing Specialist

VA Masters; Malolos; On-site; PHP 391,000 - 614,000; Full time

Job summary

VA Masters in the Philippines is seeking an Email Marketing Coordinator to plan, build, and grow our email program using Klaviyo. You will write compelling copy, manage campaigns and automated flows, and drive performance from planning through reporting.

You will also build audience segments, run tests, monitor metrics, and ensure deliverability and brand voice across promotions, launches, and newsletters. Ideal candidates have hands-on experience with Klaviyo, eCommerce exposure, excellent

Qualifications

• Hands-on experience building and sending email campaigns and automated flows.
• Experience with Klaviyo or a comparable email marketing platform.
• Excellent written English and strong email copywriting skills.
• Solid understanding of segmentation, personalization, and A/B testing.
• Ability to analyze email performance data and turn it into actionable improvements.

Responsibilities

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters.
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back.
• Write and edit subject lines, preview text, and email copy that reflect the brand voice.
• Build and manage audience segments based on customer behavior, engagement, and purchase history.
• Run A/B tests on subject lines, content, and send times to improve performance.
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations.
• QA every email before sending, including links, mobile and desktop rendering, and personalization.
• Maintain an organized email calendar aligned with upcoming promotions and product launches.
• Keep lists healthy and follow deliverability best practices.

Skills

Klaviyo

Email marketing

A/B testing

Copywriting

Segmentation

Personalization

Tools

Shopify

Canva

Figma

HTML/CSS

Job description

Job Summary:

Email is the channel customers choose to hear from us in, and a hands-on Email Marketing Coordinator will make every send worth opening. You will plan, build, and grow our email marketing program, managing campaigns and automated flows in Klaviyo, writing engaging email copy, and using performance data to keep improving results. Proven email marketing experience, ideally with eCommerce brands, and a habit of owning the channel from planning through reporting make for the ideal candidate.

Key Responsibilities:

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back
• Write and edit subject lines, preview text, and email copy that reflect the brand voice
• Build and manage audience segments based on customer behavior, engagement, and purchase history
• Run A/B tests on subject lines, content, and send times to improve performance
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations
• QA every email before sending, including links, mobile and desktop rendering, and personalization
• Maintain an organized email calendar aligned with upcoming promotions and product launches
• Keep lists healthy and follow deliverability best practices

Mandatory Skills:

• Hands-on experience building and sending email campaigns and automated flows
• Experience with Klaviyo or a comparable email marketing platform
• Excellent written English and strong email copywriting skills
• Solid understanding of segmentation, personalization, and A/B testing
• Ability to analyze email performance data and turn it into actionable improvements
• Consistent in the quality of your work, observant of detail, and capable of managing your own time
• Strong communication skills

Preferred Skills:

• Email marketing experience within eCommerce or direct-to-consumer brands
• Direct hands-on Klaviyo experience (Klaviyo certification is a plus)
• Familiarity with Shopify or similar eCommerce platforms
• Experience with SMS marketing
• Basic design skills in Canva or Figma for email visuals
• Basic HTML/CSS knowledge for editing email templates
• Practiced at keeping several campaigns advancing through the week, with deadlines met across the board

Why Join Us:

Join a collaborative team where email is a key growth channel and your work has a direct, visible impact on results. You will have real ownership over campaigns and flows, room to bring your own ideas, and the opportunity to keep growing your skills.