Email Marketing Coordinator

VA Masters; Philippines; On-site; PHP 350,000 - 550,000; Full time

Job summary

vamasters, Inc. in the Philippines seeks an Email Marketing Coordinator to own end-to-end email strategy. You will plan, build, and grow campaigns and automated flows in Klaviyo, write engaging copy, and use performance data to improve results.

The role emphasizes hands-on workflow management, audience segmentation, A/B testing, deliverability, and collaboration with ecommerce initiatives. This position offers room to own campaigns with visibility on revenue impact and opportunity to expand

Qualifications

• Hands-on experience building and sending email campaigns and automated flows.
• Experience with Klaviyo or a comparable email marketing platform.
• Excellent written English and strong email copywriting skills.
• Solid understanding of segmentation, personalization, and A/B testing.
• Ability to analyze email performance data and turn it into actionable improvements.
• Discerning, self-directed, and steady in follow-through.
• Strong communication skills.

Responsibilities

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters.
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back.
• Write and edit subject lines, preview text, and email copy that reflect the brand voice.
• Build and manage audience segments based on customer behavior, engagement, and purchase history.
• Run A/B tests on subject lines, content, and send times to improve performance.
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations.
• QA every email before sending, including links, mobile and desktop rendering, and personalization.
• Maintain an organized email calendar aligned with upcoming promotions and product launches.
• Keep lists healthy and follow deliverability best practices.

Skills

Email marketing

Campaign planning

Klaviyo experience

Copywriting / English

A/B testing

Analytics

Segmentation & personalization

Project management

Communication skills

Tools

Klaviyo

Shopify

Canva

Figma

HTML/CSS basics

Job description

Job Summary:

Email is a growth channel worth owning end to end, and a hands-on Email Marketing Coordinator will plan, build, and grow our email marketing program. You will manage campaigns and automated flows in Klaviyo, write engaging email copy, and use performance data to keep improving results. Proven email marketing experience, ideally with eCommerce brands, and ownership of the channel from planning through reporting make for the ideal candidate.

Key Responsibilities:

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back
• Write and edit subject lines, preview text, and email copy that reflect the brand voice
• Build and manage audience segments based on customer behavior, engagement, and purchase history
• Run A/B tests on subject lines, content, and send times to improve performance
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations
• QA every email before sending, including links, mobile and desktop rendering, and personalization
• Maintain an organized email calendar aligned with upcoming promotions and product launches
• Keep lists healthy and follow deliverability best practices

Mandatory Skills:

• Hands-on experience building and sending email campaigns and automated flows
• Experience with Klaviyo or a comparable email marketing platform
• Excellent written English and strong email copywriting skills
• Solid understanding of segmentation, personalization, and A/B testing
• Ability to analyze email performance data and turn it into actionable improvements
• Discerning, self-directed, and steady in follow-through
• Strong communication skills

Preferred Skills:

• Email marketing experience within eCommerce or direct-to-consumer brands
• Direct hands-on Klaviyo experience (Klaviyo certification is a plus)
• Familiarity with Shopify or similar eCommerce platforms
• Experience with SMS marketing
• Basic design skills in Canva or Figma for email visuals
• Basic HTML/CSS knowledge for editing email templates
• Calm and organized when several campaigns land at the same time

Why Join Us:

Join a collaborative team where email is a key growth channel and your work has a direct, visible impact on results. You will have real ownership over campaigns and flows, room to bring your own ideas, and the opportunity to keep growing your skills.