Klaviyo Email Marketing Specialist

VA Masters; Iloilo; On-site; PHP 350,000 - 600,000; Full time

Job summary

vamasters, Inc. is seeking an Email Marketing Coordinator to own and grow our email program. You will plan, build, and optimize campaigns and automated flows in Klaviyo for our ecommerce brand, write engaging email copy, and analyze performance data to drive improvements.

You’ll collaborate with cross-functional teams and manage an organized email calendar from planning through reporting. Experience with Shopify and basic HTML/CSS is a plus.

Qualifications

• Hands-on experience building and sending email campaigns and automated flows.
• Experience with Klaviyo or a comparable email marketing platform.
• Excellent written English and strong email copywriting skills.
• Solid understanding of segmentation, personalization, and A/B testing.
• Ability to analyze email performance data and turn it into actionable improvements.
• Conscientious, accurate, and able to manage your own workload.
• Strong communication skills.

Responsibilities

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters.
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back.
• Write and edit subject lines, preview text, and email copy that reflect the brand voice.
• Build and manage audience segments based on customer behavior, engagement, and purchase history.
• Run A/B tests on subject lines, content, and send times to improve performance.
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations.
• QA every email before sending, including links, mobile and desktop rendering, and personalization.
• Keep an organized email calendar aligned with upcoming promotions and product launches.
• Keep lists healthy and follow deliverability best practices.

Skills

Email campaigns

Klaviyo

Email copywriting

Segmentation

A/B testing

Performance analysis

Communication

Time management

Shopify

HTML/CSS basics

Tools

Klaviyo

Shopify

Canva

Figma

Job description

Job Summary:

We're powering up our email channel with a hands-on Email Marketing Coordinator to plan, build, and grow our email marketing program. You will manage campaigns and automated flows in Klaviyo, write engaging email copy, and use performance data to keep improving results. You'll love this role if you have proven email marketing experience, ideally with eCommerce brands, and want to own the channel from planning through reporting.

Key Responsibilities:

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back
• Write and edit subject lines, preview text, and email copy that reflect the brand voice
• Build and manage audience segments based on customer behavior, engagement, and purchase history
• Run A/B tests on subject lines, content, and send times to improve performance
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations
• QA every email before sending, including links, mobile and desktop rendering, and personalization
• Keep an organized email calendar aligned with upcoming promotions and product launches
• Keep lists healthy and follow deliverability best practices

Mandatory Skills:

• Hands-on experience building and sending email campaigns and automated flows
• Experience with Klaviyo or a comparable email marketing platform
• Excellent written English and strong email copywriting skills
• Solid understanding of segmentation, personalization, and A/B testing
• Ability to analyze email performance data and turn it into actionable improvements
• Conscientious, accurate, and able to manage your own workload
• Strong communication skills

Preferred Skills:

• Email marketing experience within eCommerce or direct-to-consumer brands
• Direct hands-on Klaviyo experience (Klaviyo certification is a plus)
• Familiarity with Shopify or similar eCommerce platforms
• Experience with SMS marketing
• Basic design skills in Canva or Figma for email visuals
• Basic HTML/CSS knowledge for editing email templates
• Adept at keeping several campaigns on track together

Why Join Us:

You will join a collaborative team where email is a key growth channel and your work has a direct, visible impact on results. You will have real ownership over campaigns and flows, room to bring your own ideas, and the chance to keep growing your skills.