Klaviyo Email Marketing Specialist

VA Masters; Laoag; On-site; PHP 335,000 - 670,000; Full time

Job summary

vamasters, Inc. is seeking an Email Marketing Coordinator to plan, build, and grow our email program. You will manage campaigns and automated flows in Klaviyo, craft engaging copy, and use performance data to drive improvements.

Ideal candidates have proven email marketing experience, preferably with eCommerce brands, and a drive to own the channel from planning through reporting. You will plan promotions, launches, and newsletters, set up automated flows, write compelling subject lines, and

Qualifications

• Hands-on experience building and sending email campaigns and automated flows.
• Experience with Klaviyo or a comparable email marketing platform.
• Excellent written English and strong email copywriting skills.
• Solid understanding of segmentation, personalization, and AB testing.
• Ability to analyze email performance data and turn it into actionable improvements.
• Exact, prompt, and self-sufficient in how you run your day.
• Strong communication skills.

Responsibilities

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters.
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back.
• Write and edit subject lines, preview text, and email copy that fit the brand voice.
• Build and manage audience segments based on customer behavior, engagement, and purchase history.
• Run A/B tests on subject lines, content, and send times to improve performance.
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations.
• QA every email before it goes out, including links, mobile and desktop rendering, and personalization.
• Keep an organized email calendar aligned with upcoming promotions and product launches.
• Keep lists healthy and follow deliverability best practices.

Skills

Email campaigns

Automated flows

Segmentation

Personalization

AB testing

Excellent written English

Strong copywriting

Self-starting / time management

Strong communication

Tools

Klaviyo

Shopify

Canva

Figma

HTML/CSS

Job description

Job Summary:

Inboxes are where loyal customers are won, and a hands-on Email Marketing Coordinator will plan, build, and grow our email marketing program. You will manage campaigns and automated flows in Klaviyo, write engaging email copy, and use performance data to keep improving results. Proven email marketing experience, ideally with eCommerce brands, and the drive to own the channel from planning through reporting make for the ideal candidate.

Key Responsibilities:

• - Plan, build, and schedule email campaigns for promotions, product launches, and newsletters
• - Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back
• - Write and edit subject lines, preview text, and email copy that fit the brand voice
• - Build and manage audience segments based on customer behavior, engagement, and purchase history
• - Run A/B tests on subject lines, content, and send times to improve performance
• - Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations
• - QA every email before it goes out, including links, mobile and desktop rendering, and personalization
• - Keep an organized email calendar aligned with upcoming promotions and product launches
• - Keep lists healthy and follow deliverability best practices

Mandatory Skills:

• - Hands-on experience building and sending email campaigns and automated flows
• - Experience with Klaviyo or a comparable email marketing platform
• - Excellent written English and strong email copywriting skills
• - Solid understanding of segmentation, personalization, and A/B testing
• - Ability to analyze email performance data and turn it into actionable improvements
• - Exact, prompt, and self-sufficient in how you run your day
• - Strong communication skills

Preferred Skills:

• - Email marketing experience within eCommerce or direct-to-consumer brands
• - Direct hands-on Klaviyo experience (Klaviyo certification is a plus)
• - Familiarity with Shopify or similar eCommerce platforms
• - Experience with SMS marketing
• - Basic design skills in Canva or Figma for email visuals
• - Basic HTML/CSS knowledge for editing email templates
• - Moves smoothly between several campaigns at once, giving each one proper follow-through

Why Join Us:

Join a collaborative team where email is a key growth channel and your work has a direct, visible effect on results. You will have real ownership over campaigns and flows, room to bring your own ideas, and the chance to keep growing your skills.