Job Summary:
Great email feels personal and performs like a machine, and a hands-on Email Marketing Coordinator will build it in Klaviyo. You will plan, build, and grow our email marketing program, managing campaigns and automated flows, writing engaging email copy, and using performance data to keep improving results. Proven email marketing experience, ideally with eCommerce brands, and the drive to own the channel from planning through reporting make for the ideal candidate.
Key Responsibilities:
- Plan, build, and schedule email campaigns for promotions, product launches, and newsletters
- Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back
- Write and edit subject lines, preview text, and email copy that fit the brand voice
- Build and manage audience segments based on customer behavior, engagement, and purchase history
- Run A/B tests on subject lines, content, and send times to improve performance
- Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations
- QA every email before it goes out, including links, mobile and desktop rendering, and personalization
- Keep an organized email calendar aligned with upcoming promotions and product launches
- Keep lists healthy and follow deliverability best practices
Mandatory Skills:
- Hands-on experience building and sending email campaigns and automated flows
- Experience with Klaviyo or a comparable email marketing platform
- Excellent written English and strong email copywriting skills
- Solid understanding of segmentation, personalization, and A/B testing
- Ability to analyze email performance data and turn it into actionable improvements
- Sure-footed on details, prompt on deliverables, and capable of managing yourself remotely
- Strong communication skills
Preferred Skills:
- Email marketing experience within eCommerce or direct-to-consumer brands
- Direct hands-on Klaviyo experience (Klaviyo certification is a plus)
- Familiarity with Shopify or similar eCommerce platforms
- Experience with SMS marketing
- Basic design skills in Canva or Figma for email visuals
- Basic HTML/CSS knowledge for editing email templates
- Holds the thread on several campaigns at the same time without dropping any of them
Why Join Us:
Join a collaborative team where email is a key growth channel and your work has a direct, visible effect on results. You will have real ownership over campaigns and flows, room to bring your own ideas, and the chance to keep growing your skills.