Email Marketing Coordinator

VA Masters; Kabankalan; On-site; PHP 360,000 - 480,000; Full time

Job summary

VA Masters is seeking an Email Marketing Coordinator to plan, build, and grow our email program. You will manage campaigns and automated flows in Klaviyo, write engaging copy, and use performance data to continually improve results.

The ideal candidate has proven email marketing experience, ideally with ecommerce brands, and owns the channel from planning through reporting.

Join a collaborative team and drive real growth through well-crafted emails and smart testing.

Qualifications

• Hands-on experience planning and executing email campaigns and automated flows.
• Experience with Klaviyo or a comparable email marketing platform.
• Excellent written English and email copywriting skills.
• Strong segmentation, personalization, and A/B testing.

Responsibilities

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters.
• Set up, maintain, and optimize automated flows such as welcome series and abandoned cart.
• Write and edit subject lines, preview text, and email copy that reflect the brand voice.
• Build and manage audience segments based on customer behavior, engagement, and purchase history.
• Run A/B tests on subject lines, content, and send times to improve performance.
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report the results with clear recommendations.
• Check every email before it goes out, including links, mobile and desktop rendering, and personalization.
• Keep an organized email calendar aligned with upcoming promotions and product launches.
• Keep lists healthy and follow deliverability best practices.

Skills

Email copywriting

Analytics

Segmentation

A/B testing

Communication

Deadline-driven

Project management

Tools

Klaviyo

Shopify

Canva

Figma

HTML/CSS basics

Job description

Job Summary

Email earns its place as a growth channel when every campaign and automated flow is planned, tested, and measured, and a hands‑on Email Marketing Coordinator will run ours that way. You will plan, build, and grow our email marketing program, managing campaigns and automated flows in Klaviyo, writing engaging email copy, and using performance data to keep improving results. Proven email marketing experience, ideally with eCommerce brands, and a habit of owning the channel from planning through reporting make for the ideal candidate.

Key Responsibilities

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back
• Write and edit subject lines, preview text, and email copy that reflect the brand voice
• Build and manage audience segments based on customer behavior, engagement, and purchase history
• Run A/B tests on subject lines, content, and send times to improve performance
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report the results with clear recommendations
• Check every email before it goes out, including links, mobile and desktop rendering, and personalization
• Keep an organized email calendar aligned with upcoming promotions and product launches
• Keep lists healthy and follow deliverability best practices

Mandatory Skills

• Hands‑on experience building and sending email campaigns and automated flows
• Experience with Klaviyo or a comparable email marketing platform
• Excellent written English and strong email copywriting skills
• Solid understanding of segmentation, personalization, and A/B testing
• Ability to analyze email performance data and turn it into actionable improvements
• Dependable at following through, meticulous with the details, and comfortable setting your own pace without close oversight
• Strong communication skills

Preferred Skills

• Email marketing experience within eCommerce or direct-to-consumer brands
• Direct hands‑on Klaviyo experience (Klaviyo certification is a plus)
• Familiarity with Shopify or similar eCommerce platforms
• Experience with SMS marketing
• Basic design skills in Canva or Figma for email visuals
• Basic HTML/CSS knowledge for editing email templates
• Able to keep several campaigns moving side by side, checking in regularly so nothing stalls

Why Join Us

Join a collaborative team where email is a key growth channel and your work has a direct, visible impact on results. You will have real ownership over campaigns and flows, room to bring your own ideas, and the opportunity to keep growing your skills.