Ecommerce Digital Specialist

As White Global; Philippines; Hybrid; PHP 600,000 - 800,000; Full time

Benefits offered by this job

Great Place to Work certified

Global team trips

Career development programs

Hybrid work setup

Medical care for you and family

Generous paid leave

Training & development programmes

Flexible work arrangement

Job summary

AS White Global Pty is seeking an Ecommerce Digital Specialist in Manila to drive email marketing, automation, and website content management for an Australian office products network. You will coordinate national campaigns, optimize digital catalogs, and support members with marketing resources.

You will build and optimize customer journeys, design promotional emails, manage segmentation, and track performance to identify improvements. Hybrid work setup with on-site and WFH days in Manila.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing or a related field.
• 4+ years of digital marketing experience in an eCommerce environment with strong email marketing experience.
• Proven experience developing email campaigns and customer lifecycle automations (welcome, abandon cart, retention, upsell, cross-sell).
• Experience with Klaviyo, ActiveCampaign, HubSpot or Dotdigital, with Klaviyo emphasis.

Responsibilities

• Build and optimize email campaigns and automated customer journeys (welcome, abandoned cart, retention, upsell, cross-sell).
• Design and deploy promotional emails with A/B testing to improve copy, visuals, links and CTAs.
• Manage email segmentation, scheduling and deployment; support for members.
• Coordinate digital campaigns across email, social, catalogues and website promotions.
• Manage digital catalogues (Flipsnack) including product mapping and website linking.
• Update eCommerce content; build landing pages; manage banners and product listings.
• Create email designs and digital assets using Canva; maintain brand consistency.
• Track campaign performance and prepare monthly reports; identify opportunities for improvement.
• Own daily digital activities and recommend improvements to campaigns, automations, and processes.

Skills

Email marketing

Klaviyo

ActiveCampaign

HubSpot

A/B testing

Segmentation

Landing pages

Analytics

Canva

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

ActiveCampaign

HubSpot

Dotdigital

Shopify

BigCommerce

WordPress

Flipsnack

Canva

Job description

Bring national campaigns to life for a leading Australian office products network, driving digital engagement, eCommerce and customer growth.

The Opportunity

The Ecommerce Digital Specialist will focus on email marketing and automation, website content management, digital catalogues, campaign reporting and ongoing optimization. You'll also coordinate national digital campaigns, support local marketing activity, and help members make the most of marketing platforms and resources.

Why join us

• Proudly Great Place to Work® certified
• Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year-end parties, leadership awards & more
• Grow with stability: 100+ in our 10-Year Club by 2025
• Dynamic talent network: 2,000+ across APAC and beyond
• Competitive compensation with annual reviews
• Comprehensive medical care for you and your family
• Generous paid leave because work-life balance matters
• Level up with tailored training & development programmes
• Flexible work setup

Staff Testimonial

ASW is my second home and family. They have opened a lot of opportunities for me. - Underwriting Assistant, ASW Philippines.

What You’ll Do

• Build and optimize email campaigns and automated customer journeys, including welcome, abandoned cart, retention, upsell and cross-sell flows.
• Design and deploy promotional emails, using A/B testing to improve copy, visuals, links and calls to action.
• Manage email segmentation, scheduling and deployment, including custom campaigns and marketing support for members.
• Coordinate digital campaigns across email, social media, digital catalogues and website promotions.
• Manage digital catalogues using platforms such as Flipsnack, including product mapping and website linking.
• Update eCommerce content, build landing pages and manage promotional banners, product listings and campaign content.
• Create email designs and digital assets using Canva or similar tools, maintaining brand consistency.
• Track campaign performance and prepare monthly reports to identify opportunities for improvement.
• Take ownership of daily digital activities and recommend improvements to campaigns, automations and eCommerce processes.

Key Criteria

• Bachelor's degree in Marketing, Digital Marketing, E-Commerce or a related field.
• At least 4 years of digital marketing experience in an eCommerce environment, with strong hands‑on experience in email marketing.
• Proven experience developing email campaigns and customer lifecycle automations, including welcome, abandoned cart, retention, upsell and cross-sell flows.
• Experience with Klaviyo, ActiveCampaign, HubSpot or Dotdigital, with Klaviyo experience particularly relevant.
• Hands‑on experience with A/B testing, audience segmentation and campaign optimization, with the ability to interpret performance data and identify improvements.
• Strong understanding of how email marketing, eCommerce websites, remarketing and customer journeys work together to drive engagement and conversions.
• Experience managing eCommerce websites and building landing pages using Shopify, BigCommerce, WordPress or similar platforms. Commerce Vision and Flipsnack experience are advantageous.
• Experience creating email designs and digital assets using Canva or similar tools, with strong basic copywriting skills and an understanding of effective email layouts, promotional messaging, links and calls to action.
• Strong written English, attention to detail, communication and organizational skills, with the initiative to work independently, manage competing priorities and recommend process improvements.

Work setup

• Manila (BGC, Taguig): Australian business hours (6am to 3pm Manila time) with a hybrid set up of 3 days onsite in our BGC office and 2 days Work-From-Home.